Retail Sales Manager – Automotive Refinish Paints

About CARECIL PRIVATE LIMITED

CARECIL PRIVATE LIMITED is a growing paints and coatings company focused on Automotive Refinish, OEM Paints and High-Performance Coatings.

We are expanding our automotive refinish business in Maharashtra and are looking for a motivated, result-oriented Retail Sales Manager to develop and grow our retail and aftermarket business across Mumbai and surrounding markets.

Job Overview

The Retail Sales Manager will be responsible for developing automotive refinish paint sales through dealers, distributors, retailers, bodyshops, garages and automotive painters across the assigned territory.

The candidate will support sales growth, expand the dealer network, acquire new customers, conduct product trials, develop painter relationships and increase market penetration.

The ideal candidate should have at least 1 year of relevant experience in automotive refinish paint sales, a good understanding of the automotive aftermarket and the ability to build strong relationships with dealers, garages, bodyshops and painters.

Key Responsibilities
1. Sales & Business Development

· Achieve monthly, quarterly and annual sales targets for the assigned territory.

· Develop and implement territory-wise sales plans to increase market share.

· Identify new business opportunities and convert prospects into active customers.

· Generate sales through dealers, retailers, distributors, garages and bodyshops.

· Conduct regular market visits and maintain a healthy sales pipeline.

· Develop new markets and increase penetration of Carecil automotive refinish products.

2. Dealer & Retail Network Development

· Identify, appoint and develop automotive paint dealers and retailers across Mumbai and surrounding markets.

· Build and maintain strong relationships with existing channel partners.

· Expand the distribution network in uncovered and high-potential areas.

· Monitor dealer stock, product movement and secondary sales.

· Ensure regular product availability and encourage repeat orders.

· Introduce new products, promotional schemes and channel development initiatives.

· Support dealers in developing business with local garages and bodyshops.

3. Bodyshop & Garage Development

· Identify and develop relationships with independent garages, automotive bodyshops and accident repair centres.

· Generate product trials and convert customers from competing brands.

· Visit workshops to understand product requirements and application challenges.

· Coordinate product demonstrations and technical support with the company's technical team.

· Develop key bodyshops into regular users of Carecil automotive refinish products.

· Build long-term relationships with workshop owners, painters and purchasing decision-makers.

4. Painter & Influencer Development

· Build relationships with automotive painters, applicators and workshop supervisors.

· Identify influential painters who play a key role in paint brand selection.

· Conduct product demonstrations and application trials.

· Communicate product benefits, application techniques and performance advantages.

· Collect feedback on shade matching, drying time, coverage, gloss, finish and ease of application.

· Encourage painter loyalty and repeat usage of Carecil products.

5. Product Promotion

Promote Carecil's automotive refinish product portfolio, including:

· Polyester Putty

· 1K and 2K Primers

· Epoxy Primers

· Surfacer / Filler

· Basecoats

· Solid and Metallic Binders

· 2K Clearcoats

· Hardeners

· Thinners and Reducers

· Other Automotive Refinish Consumables

The candidate should be able to explain product benefits, understand customer requirements and coordinate technical support for product trials and application-related issues.

6. Market & Competitor Intelligence

· Monitor competitor brands, pricing, dealer margins, schemes and product launches.

· Understand local customer preferences and competitor product strengths.

· Identify opportunities to convert customers from competing automotive refinish brands.

· Identify high-potential dealers, retailers, bodyshops and automotive repair clusters.

· Share regular market intelligence, customer feedback and competitor updates with management.

7. Collections & Sales Administration

· Follow up on outstanding payments and support timely collections.

· Coordinate with accounts, logistics and internal sales teams for order processing and delivery.

· Maintain accurate customer, dealer, retailer, bodyshop and painter databases.

· Submit daily, weekly and monthly sales and market visit reports.

· Monitor sales performance, customer retention and territory development.

Target Market – Mumbai & Surrounding Areas

The candidate will be responsible for developing automotive refinish business across Mumbai and nearby markets, including:

· Andheri, Jogeshwari and Goregaon

· Malad, Kandivali and Borivali

· Kurla, Ghatkopar and Vikhroli

· Chembur, Sion and Wadala

· Bhandup and Mulund

· Thane and Kalwa

· Navi Mumbai, Vashi and Airoli

· Bhiwandi and Kalyan-Dombivli

· Mira Road and Vasai-Virar

· Other nearby automotive aftermarket markets as assigned

The territory may be expanded based on business requirements.

Candidate RequirementsMandatory Experience

· Minimum 1 year of relevant experience in automotive refinish paint sales or automotive refinish products.

· Experience with automotive paint manufacturers, distributors or refinish companies will be preferred.

· Practical experience in dealer, retailer, garage or bodyshop sales will be an advantage.

· Candidates with an existing network of automotive paint dealers, garages, bodyshops and painters in Mumbai and the Mumbai Metropolitan Region will be strongly preferred.

· Candidates with a strong willingness to learn, develop new customers and achieve sales targets are encouraged to apply.

Education

· Graduate in any discipline.

· MBA / PGDM in Sales & Marketing will be an added advantage.

· Technical qualifications in Paints, Coatings or Automotive Technology will be beneficial.

Required Skills

· Good sales, negotiation and business development skills.

· Basic to good understanding of automotive refinish products and applications.

· Ability to develop relationships with dealers, retailers, garages and bodyshops.

· Strong communication, relationship-building and networking skills.

· Ability to generate product trials and convert them into regular business.

· Commercial awareness and a target-oriented approach.

· Good reporting, planning and follow-up skills.

· Willingness to travel extensively across the assigned territory.

· Valid driving licence and personal two-wheeler will be preferred.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

· Monthly sales target achievement

· New dealer and retailer appointments

· Growth in active dealers and repeat orders

· New bodyshop and garage acquisition

· Product trials and conversion rates

· Secondary sales growth

· Territory coverage and market visit productivity

· Customer retention and painter engagement

· Collection performance

· New market development

· Overall territory profitability and growth

Compensation

Salary: Competitive and based on relevant experience, current compensation, market exposure and demonstrated sales performance.

Ideal Candidate

The ideal candidate is a motivated sales professional with at least 1 year of direct automotive refinish paint sales experience who understands the automotive aftermarket and can help develop the Mumbai territory.

Candidates with an established network across Mumbai's automotive paint dealers, independent garages, bodyshops and painters will be given preference.

How to Apply

Interested candidates should share their updated CV along with the following details:

· Current Location

· Total Work Experience

· Automotive Refinish Sales Experience

· Current CTC

· Expected CTC

· Notice Period

· Current / Previous Company

· Key Markets Covered in Mumbai and Maharashtra

· Existing Dealer, Garage and Bodyshop Network

CARECIL PRIVATE LIMITED
Automotive Refinish | OEM Paints | High-Performance Coatings

Pay: ₹22,000.00 - ₹25,000.00 per month

Benefits:

• Provident Fund

Work Location: On the road