Job Title: Senior PPC Manager Experience Required: 6+ Years Location: Hitech City, Hyderabad Work Mode: Work from Office Working Hours: 9:30 AM to 6:30 PM IST Working Days: Monday to Friday Job Summary: We are looking for an experienced and results-driven PPC Manager to lead and manage paid advertising campaigns across Google, Meta (Facebook/Instagram), and other digital platforms. The ideal candidate will have a strong background in performance marketing , a data-driven mindset, and the ability to execute high-impact ad strategies that generate measurable ROI. Key Responsibilities: Plan, execute, and optimize PPC campaigns across platforms like Google Ads, Meta Ads, LinkedIn, and other ad networks. Conduct keyword research , audience segmentation , and competitor analysis to improve campaign effectiveness. Manage daily ad budgets, monitor KPIs, and provide insights for ongoing optimization. Create and test compelling ad copy, creatives, and landing pages for performance. Collaborate with internal teams (design, content, SEO) to align campaign goals. Track and report campaign performance using tools like Google Analytics, GA4, Google Tag Manager, and Data Studio . Stay up to date with digital advertising trends, tools, and algorithm changes. Required Skills: Minimum 6 years of hands-on experience managing PPC campaigns across Google and Meta platforms. Proven expertise in Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook/Instagram) . Strong understanding of Google Analytics , GA4 , Search Console , Tag Manager , and conversion tracking . Excellent analytical skills and ability to translate data into actionable insights. Strong communication and reporting skills. Preferred Qualifications: Google Ads and Meta Certifications are a plus. Experience with CRM and automation tools (e.g., HubSpot, Zoho). Basic knowledge of SEO and how paid and organic strategies complement each other.
