Propclicks Marketing PVT LTD

Industry: Real Estate Experience Required: 3–6 years (Real Estate experience is a plus) About the Role We are seeking a dynamic and result-driven Social Media Marketing Manager to lead our digital presence and drive impactful real estate marketing campaigns. This role is perfect for someone with a strong creative vision, deep knowledge of social media trends, and proven expertise in lead generation within the property market. Key Responsibilities • Develop and execute end-to-end social media strategies tailored for the real estate industry, aimed at increasing brand awareness, engagement, and high-quality lead generation. • Manage daily activities across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms to ensure consistent brand visibility. • Plan and maintain a monthly content calendar aligned with business goals, property launches, events, and campaigns. • Create and execute engaging, trend-led content such as reels, stories, carousels, and professional LinkedIn thought-leadership posts. • Stay ahead of market trends, competitor strategies, and digital innovations to deliver fresh, creative, and high-performing campaigns. • Leverage AI tools & automation (ChatGPT, Jasper, Canva AI, etc.) for smarter content creation, scheduling, and analytics. • Track performance using social media analytics tools (Meta Business Suite, Hootsuite, Buffer, Sprout Social), and optimize strategies to maximize ROI & conversions. • Collaborate closely with the performance marketing team to integrate organic and paid strategies for seamless lead generation. • Build the company’s digital reputation through innovative campaigns, brand storytelling, and strategic community management. Key Requirements • 3–6 years of proven social media marketing experience, ideally in the Real Estate / Property sector. • Strong understanding of real estate buyer personas and audience engagement strategies, particularly in Dubai/UAE markets. • Excellent command of LinkedIn content strategy for professional branding and authority- building.• Hands-on expertise with AI-driven content tools and analytics platforms. • A creative storyteller with outstanding copywriting, content ideation, and visual strategy skills. • Ability to design and execute organic growth strategies while aligning with lead generation KPIs. • Familiarity with paid advertising campaigns and integration with organic content. • Strong communication, time management, and ability to work independently in a fast-paced, high-growth environment. Why Join Us? • Be part of a fast-growing, international real estate marketing agency with exposure to the premium Dubai property market. • Work on high-value projects & luxury property launches. • Innovate, experiment, and lead groundbreaking strategies in digital marketing. • A culture that values creativity, performance, and growth. • Competitive compensation with growth opportunities in leadership roles.