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Cognizant logo

Programmer Analyst

2 - 4 years

0 Lacs

Chennai, Tamil Nadu, India

Posted:1 week ago| Platform: Linkedin logo

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Skills Required

sap marketing management segmentation content finance accounting planning targeting strategies analyze data documentation integrity compliance regulations support integration resolve training transparency communication collaboration certifications

Work Mode

On-site

Job Type

Full Time

Job Description

Job Summary We are seeking a highly skilled Analyst with 2 to 4 years of experience to join our team. The ideal candidate will have expertise in SAP Marketing Cloud including Plan & Campaign Management Segmentation & Target Groups Content Management and Contacts & Profiles. This role will be hybrid with day shifts and no travel required. Experience in Finance & Accounting is a plus. Responsibilities Lead the planning and execution of marketing campaigns using SAP Marketing Cloud. Oversee the segmentation and targeting of groups to ensure effective campaign reach. Provide expertise in content management within the SAP Marketing Cloud environment. Manage contacts and profiles to maintain accurate and up-to-date customer information. Collaborate with cross-functional teams to align marketing strategies with business goals. Analyze campaign performance data to identify trends and areas for improvement. Develop and maintain documentation for marketing processes and best practices. Ensure data integrity and compliance with relevant regulations and standards. Support the integration of SAP Marketing Cloud with other business systems. Troubleshoot and resolve issues related to marketing campaigns and data management. Provide training and support to team members on SAP Marketing Cloud functionalities. Contribute to the continuous improvement of marketing processes and tools. Communicate effectively with stakeholders to ensure alignment and transparency. Qualifications Possess strong technical skills in SAP Marketing Cloud Plan & Campaign Management. Demonstrate expertise in SAP Marketing Cloud Segmentation & Target Groups. Have experience in SAP Marketing Cloud Content Management. Show proficiency in managing SAP Marketing Cloud Contacts & Profiles. Experience in Finance & Accounting is a plus. Exhibit strong analytical and problem-solving skills. Display excellent communication and collaboration abilities. Certifications Required SAP Certified Application Associate - SAP Marketing Cloud Show more Show less

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Cognizant
Cognizant
www.cognizant.com

IT Services and IT Consulting

Teaneck New Jersey

10001 Employees

2577 Jobs

    Key People

  • Brian Humphries

    CEO

  • Gina Schaefer

    CFO

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