Job Summary The Product Marketing Lead plays a pivotal role in bridging the gap between product development and market adoption. You'll be the voice of our product(s), crafting compelling narratives that resonate with target audiences and drive sales. You'll wear many hats: strategist, storyteller, analyst, and collaborator - ultimately ensuring our product(s) achieve maximum impact in the market.
Responsibilities Market Research and Analysis - Conduct in-depth research to understand target markets, industry trends, and competitor landscapes.
- Develop detailed buyer personas and buyer journeys and identify customer pain points.
Product Positioning and Messaging - Define the unique value proposition and key differentiators for assigned product(s).
- Develop compelling messaging and communication materials (e.g., product briefs, case studies, presentations, website copy) that clearly articulate the product's benefits.
- Ensure consistent messaging across all marketing channels and internal teams.
Go-to-Market Strategy and Execution - Create and execute comprehensive go-to-market plans for new product launches and major feature updates.
- Develop launch campaigns and collateral materials across various channels (e.g., email, social media, webinars, events).
- Manage agency and association relationships and oversee campaign production within budget and timelines.
Content Marketing and Storytelling - Plan and create engaging content (e.g., blog posts, whitepapers, ebooks, videos) that educates and informs target audiences about the product's value.
- Collaborate with content writers and designers to develop high-quality marketing materials.
- Manage the content, social media, and campaign calendar.
- Optimize content for search engines and social media platforms.
Sales and Support Enablement - Equip sales teams with product knowledge, messaging, and competitive battle cards.
- Develop collateral to support the sales process.
Performance Measurement and Optimization - Analyze data to measure campaign performance and identify opportunities for improvement and optimization.
- Refine strategies and tactics based on data insights and market feedback.
Must Have Skills - 5+ years of experience in product marketing at an enterprise B2B SaaS company.
- Strong writer and communicator, with a knack for storytelling and a track record of building engaging content.
- Experience developing narratives, marketing programs, and product launches.
- Portfolio of impactful marketing content, sales enablement materials, customer-facing assets, and a track record of creating successful marketing programs.
- Ability to work well cross-functionally and across different levels in the organization.
- Go-getter with experience in driving and launching GTM programs/campaigns.
Education - Bachelor's degree in Marketing, Communications, Business, or a related field.
