Product Marketing Lead

Product Marketing Manager Fleet SaaS (Commercial &

Customer-Centric)
Location: HSR, Bangalore (Work from Office)Experience: 6–10+ yearsEmployment Type: Full-timeReporting To: AVP (Product / Growth)About B:LiveB:Live is building an operating system for enterprise EV fleets — combining fleet management,logistics operations, charging, and ESG intelligence into a unified SaaS platform.We work with enterprise clients, fleet operators, and mobility partners to enable large-scale EVadoption with measurable operational and commercial outcomes.Role OverviewWe are looking for a Product Marketing Manager to lead the commercialisation,positioning, and market adoption of our Fleet SaaS platform.This is a high-impact, revenue-linked role — not limited to messaging or launches. You willbe responsible for ensuring that the product is clearly positioned, effectively sold, andsuccessfully monetised across enterprise customers.You will act as the bridge between product, sales, and customers, ensuring strong alignmentbetween platform capabilities, customer needs, and revenue outcomes.What You’ll Own Product positioning, packaging, and pricing for Fleet SaaS Enterprise GTM strategy and sales enablement Customer solutioning and use-case alignment Adoption, expansion, and monetisation of the platform Market intelligence and competitive positioning

Key Responsibilities
1. Product Positioning & Commercialisation Define clear value propositions for different customer segments (enterprise, fleetoperators, partners) Translate platform capabilities into outcome-driven narratives (cost savings,utilisation, ESG impact, efficiency) Build packaging and pricing strategies aligned to customer willingness to pay Ensure the product is market-ready and revenue-focused, not just feature-complete2. GTM Strategy & Enterprise Sales Enablement Co-own GTM strategy with leadership across India and global markets Work closely with sales teams to: Support enterprise pitches, demos, and solution discussions Build high-conversion sales collateral (decks, case studies, ROI models) Improve win rates through strong product positioning Define segment-wise GTM approaches (enterprise, SMB, partnerships)3. Customer & Market Understanding (ICP Focus) Define and continuously refine Ideal Customer Profiles (ICP) Engage directly with enterprise customers to understand: Decision drivers Buying behaviour Operational pain points Conduct competitive and market analysis to shape positioning and strategy4. Solutioning & Use-Case Mapping Translate customer requirements into structured solution narratives using existingplatform capabilities Work with product teams to: Identify gaps and prioritise enhancements Avoid unnecessary custom builds by creating reusable solution frameworks Build industry-specific use cases (logistics, employee transport, fleet leasing, etc.)5. Adoption & Monetisation Own product adoption metrics and revenue outcomes Track: Feature adoption Customer engagement

Conversion and expansion revenue
Identify opportunities for upsell, cross-sell, and pricing optimisation Ensure features are aligned to monetisable value, not just usage6. Product–Sales–Customer Alignment Act as a single point of alignment between product, sales, and customers Ensure: Product roadmap reflects real market needs Sales teams are equipped to sell effectively Customer feedback loops into product decisions

7. Leadership & Execution
Work closely with Product Managers to ensure market alignment of features Drive a culture of commercial thinking and customer-centricity Influence roadmap decisions based on revenue potential and market demandMust-Have Skills & Experience 6–10+ years of experience in Product Marketing / Product Management in B2B SaaS Proven track record of: Launching and scaling SaaS products Driving monetisation and revenue growth Strong experience working with enterprise sales and GTM teams Ability to convert product capabilities into clear business value and ROI narratives Experience in solutioning for enterprise customers Strong understanding of SaaS pricing, packaging, and adoption models Excellent communication and storytelling skills for enterprise audiencesPreferred Experience Exposure to mobility, fleet management, logistics, or EV ecosystems Experience with telematics, IoT, or operations-heavy platforms Understanding of multi-market GTM (India + global markets)Core Capabilities Strong commercial and customer-first mindset Ability to bridge product, sales, and market realities Data-driven approach to adoption and monetisation High ownership with execution focus

• Strong stakeholder management and influence
  Tools & Exposure CRM & Sales Tools: Salesforce / HubSpot Analytics: Mixpanel, Amplitude, GA4, Power BI, Looker Product & Execution: Jira, Notion, Confluence Basic understanding of APIs, integrations, and SaaS architectureWhat We Are Looking For A builder who can position and sell, not just market Someone who understands how SaaS products make money Strong ability to align customer needs product capability revenue outcome Comfortable working in a high-ownership, evolving environmentSuccess in This Role (90–120 Days) Clear GTM and positioning for Fleet SaaS across key segments Improved enterprise deal conversions through better solutioning Defined pricing and packaging aligned to customer segments Strong adoption and early monetisation signals from existing deployments Tight alignment between product roadmap and market demand