Job
Description
Google Ads PPC Specialist (Software Development) Job Overview We are looking for a skilled Google Ads PPC Specialist to manage and optimize paid advertising campaigns for our software development services and products. You will be responsible for planning, executing, and optimizing Google Ads campaigns to drive high-quality leads, increase conversions, and maximize ROI. Key Responsibilities Develop, implement, and manage Google Ads (Search, Display, Video, and Shopping) campaigns for software products and services. Conduct keyword research to identify high-intent keywords relevant to software development. Write compelling ad copy and optimize landing pages for maximum conversion rates. Monitor and analyze campaign performance using Google Analytics, Google Ads, and other tracking tools. A/B test ad creatives, landing pages, and bid strategies to improve CTR and conversion rates. Optimize ad spend, ensuring maximum ROI while staying within budget. Research and implement new PPC trends, strategies, and automation to enhance campaign performance. Collaborate with the content and development teams to ensure alignment between ads and landing pages. Generate reports and insights to measure campaign success and recommend improvements. Stay updated with the latest Google Ads policies, bidding strategies, and industry trends. Requirements & Skills Proven experience as a PPC Specialist or Google Ads Manager in the software development industry. In-depth knowledge of Google Ads, Google Tag Manager, Google Analytics, and Google Search Console. Strong understanding of software development services Experience with conversion tracking, remarketing, audience segmentation, and bid management. Ability to analyze large sets of data and translate insights into action. Proficiency in A/B testing, landing page optimization, and ad copywriting. Familiarity with paid social advertising (LinkedIn Ads, Facebook Ads) is a plus. Strong project management skills and ability to meet deadlines. Preferred Qualifications Google Ads Certification is highly preferred. Experience in B2B software development services marketing Knowledge of SEO principles, content marketing, and CRO strategies. Basic understanding of HTML, CSS, and JavaScript for tracking implementation.
