Ppc Executive

Digivibrant Techsolutions

1 - 2 years

3 - 4 Lacs

noida

Posted:1 day ago| Platform:

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Skills Required

ppc google ads facebook ads pay per click meta ads

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities:

Assist in planning, developing, and managing PPC campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
Perform keyword research, audience segmentation, and competitor analysis to improve campaign targeting.
Write and test ad copy, optimize creatives, and collaborate with design/content teams for landing page improvements.
Monitor daily campaign performance and ensure alignment with KPIs (CPL, ROAS, CTR, etc.).
Conduct A/B testing on ad creatives, bidding strategies, and audience targeting.
Track results using Google Analytics, Google Tag Manager, and ad platform dashboards.
Optimize campaigns to improve quality score, ad relevance, and conversion rates.
Stay updated with the latest PPC trends, platform updates, and best practices.

Preferred candidate profile:

Basic understanding of SEO and CRO.
Prior exposure to remarketing campaigns, lookalike audiences, and funnels.
Experience in managing and optimizing ad budgets.
Strong communication, analytical, and time-management skills.

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