PPC Account Manager

Roles and Responsibilities :

• Manage PPC campaigns across multiple platforms, including Google Ads, Facebook Ads Manager, and other eCommerce marketplaces.
• Analyze campaign performance using tools like Google Analytics, Adobe Analytics, and SAS to optimize bids and improve ROI.
• Develop and execute strategies to increase conversions, reduce costs per acquisition (CPA), and maximize revenue growth.
• Collaborate with cross-functional teams to integrate DSA efforts with overall business objectives.
• As a Paid Search Expert, you will manage and optimize paid search campaigns (PPC) across platforms like Google Ads, Bing Ads, and other relevant channels to achieve business goals. You will work closely with marketing, product and ecommerce team, ensuring that our paid search strategies align with overall business objectives and generate consistent, measurable growth. This role requires deep knowledge of paid search strategy, budget and bid management, and campaign analysis, with a particular focus on ecommerce (or other relevant industries).
  

Job Requirements :

• 3-5 years of experience in managing pay-per-click advertising campaigns for eCommerce companies.
• Strong understanding of Google Ads platform and ability to create effective ad copywriting. Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value).
• Proficiency in analyzing data from various sources such as Google Analytics, Adobe Analytics, or SA360.