At Brilliant Brains, we don't just run ads—we engineer growth through AI-driven performance marketing strategies.
We are looking for an experienced Digital Marketing Lead – PPC with 5+ years of digital marketing experience and strong hands-on expertise in Google Ads and Meta Ads execution. The ideal candidate should have a proven track record of planning, executing, optimizing, and scaling performance marketing campaigns while driving measurable business results.
The candidate must be comfortable with hands-on campaign management as well as leading and mentoring a team of PPC specialists.
What You'll Do
- Plan, execute, manage, and optimize paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).
- Handle end-to-end PPC campaign execution, including campaign setup, keyword research, audience targeting, budget allocation, ad copies, bidding strategies, and optimization.
- Develop and implement performance marketing strategies to generate quality leads, conversions, sales, and revenue.
- Manage and scale eCommerce, D2C, and lead-generation campaigns.
- Monitor and improve campaign performance based on ROAS, ROI, CTR, CPC, CPA, CPL, and conversion rates.
- Identify opportunities to improve campaign performance through A/B testing, audience segmentation, and remarketing strategies.
- Lead, manage, and mentor PPC specialists while ensuring campaign quality and performance targets.
- Use AI-powered marketing tools, automation platforms, and analytics to improve campaign efficiency.
- Track campaign performance, prepare reports, and provide actionable growth recommendations.
- Collaborate with creative and content teams to develop high-performing ad creatives and copies.
- Present campaign performance and strategic recommendations to management and clients.
Who We're Looking For
- 5+ years of overall Digital Marketing experience.
- Strong hands-on experience in PPC and Performance Marketing.
- Proven expertise in executing and managing Google Ads and Meta Ads campaigns independently.
- Strong practical knowledge of Google Search, Display, Shopping, Performance Max, YouTube Ads, and Meta campaign formats.
- Experience in campaign planning, execution, optimization, scaling, and budget management.
- Strong understanding of keyword research, audience targeting, conversion tracking, pixels, remarketing, and analytics.
- Experience handling lead-generation and eCommerce campaigns.
- Ability to analyze campaign data and optimize campaigns to achieve business goals.
- Previous experience managing or mentoring a team of digital marketing/PPC professionals.
- Familiarity with AI marketing tools and campaign automation platforms.
- Excellent analytical, communication, problem-solving, and leadership skills.
Preferred Qualifications
- Google Ads and Meta Blueprint certifications are an added advantage.
- Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
- Experience working with Shopify and other eCommerce platforms.
- Experience managing multiple client accounts and advertising budgets.
Important: This is a hands-on leadership role. Candidates must have strong practical experience in Google Ads and Meta Ads campaign execution, not just strategy, reporting, or team management.
Pay: ₹700,000.00 - ₹1,000,000.00 per year
Ability to commute/relocate:
- Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Do you have hands-on experience independently setting up and managing Google Ads campaigns?
- Do you have hands-on experience independently setting up and managing Meta Ads campaigns?
- Have you managed both lead generation and eCommerce campaigns?
- Have you independently handled campaign budgets and optimization?
- Do you have practical experience with GA4, GTM and conversion tracking?
- Have you managed or mentored a team of PPC specialists?
- Can you share actual campaign results, including ROAS, CPL, CPA or conversions?
Education:
Experience:
- overall digital marketing: 5 years (Required)
- hands-on PPC : 3 years (Preferred)
License/Certification:
- Google Ads and Meta Blueprint certification (Preferred)
Location:
- Hyderabad, Telangana (Preferred)
Work Location: In person
