Performance Marketing- AGM/GM

The Performance Marketing Specialist role at EaseMyTrip is a crucial position that focuses on enhancing the digital presence and customer acquisition through targeted advertising and strategic marketing efforts. As the Performance Marketing Specialist, you will be responsible for developing, executing, and refining a comprehensive performance marketing strategy. This includes managing campaigns across various digital platforms, analyzing performance data continuously, and adjusting strategies to improve effectiveness and return on investment. To excel in this role, you must possess a high level of analytical skills, creativity, and adaptability to anticipate market trends and utilize emerging technologies for marketing advantages. Your responsibilities will include: - Holding a degree in Marketing, Business Administration, or a related field. - Demonstrating proven experience in performance marketing and managing multi-channel digital marketing campaigns, including PPC, SEO, and social media. - Utilizing excellent analytical capabilities to make data-driven marketing decisions. - Proficiency in using digital marketing tools like Google Analytics, Google Tag Manager, and mobile marketing applications. - Developing effective marketing strategies with a focus on achieving measurable results. - Communicating ideas clearly and engaging effectively with team members and management. - Exhibiting strong problem-solving skills and a creative approach to overcoming challenges. - Being open to new ideas, willing to experiment, and adaptable to changing digital landscapes and consumer behaviors. - Maintaining a highly motivated and goal-oriented mindset with a track record of meeting or exceeding performance targets. - Collaborating effectively in a team environment to foster a cooperative work dynamic. About EaseMyTrip: EaseMyTrip started its operations in 2008 with a focus on the B2B2C distribution channel, providing travel agents access to book domestic travel airline tickets online. Over the years, the company expanded its operations to the B2C distribution channel, catering to the travel needs of the growing Indian middle-class population. In 2013, EaseMyTrip ventured into the B2E distribution channel, offering end-to-end travel solutions to corporates. With a presence in three distinct distribution channels, EaseMyTrip has built a diversified customer base and a wide distribution network. The brand's strength, quality services, user-friendly websites, mobile applications, customer-centric approach, and efficient marketing programs have contributed to significant market share in the domestic airline ticket business in India. Skills required: - Marketing - Digital Marketing - PPC,