Performance Marketer - Meta & Google Ads (D2C, Sales Campaigns)

Performance Marketer - Meta & Google Ads (D2C, Sales Campaigns)

About WTF

Not for social media posting, SEO-only or lead-generation-only roles. You run paid campaigns for sales, every day.

What you do, every day

• Run our Meta and Google campaigns hands-on: build, launch, test and optimise campaigns for purchases, paid bookings, memberships and subscriptions - across WTF Gyms, Metaboliq, EVRYDAY and WTF Academy.
• Daily numbers: spend, CPA/CAC, ROAS, CTR, CVR by campaign; kill losers and scale winners every morning; weekly report to the Head of Performance Marketing.
• Ship 15-30 new ads a week with the creative team and AI tools; structured A/B tests on hooks, offers, audiences and landing pages.
• Keep tracking clean: pixel + Conversions API, GA4, UTMs, events; flag when numbers do not add up.
• Learn fast from the Head and Senior Performance Marketer; grow into owning a brand.

Who fits

• 2-5 years of hands-on Meta and Google ads, ideally for a D2C / e-commerce / consumer brand, optimising for purchases.
• Have personally run 5 lakh+ a month of ad spend for sales; know CPA, ROAS, CTR and conversion rate and act on them daily.
• You will report to the Head of Performance Marketing and work with the Senior Performance Marketer.
• Fast, numbers-first, comfortable with Sheets and AI tools.

Work: