Responsibilities Cold Calling & Outreach: Reaching out to potential clients across FMCG, D2C, healthcare, and lifestyle sectors via phone, LinkedIn, or email to spark conversations and set up meetings. Market & Competitor Research: Identifying leads, tracking industry trends, and gathering insights on brand campaigns, seasonal budgets, and potential prospects. Pitch Deck Support: Assisting in building, refining, and tailoring compelling pitch decks and marketing presentations. Creative Input: Contributing ideas for campaign themes, brand hooks, or partnership angles that align with Paper Theory’s voice. Administrative Tasks: Coordinating calls, note-taking in meetings, and supporting follow-ups or email campaigns as needed. Qualifications Education: Pursuing or recently completed a Bachelor’s/Master’s degree in Marketing, Business, Mass Communication, Advertising, or a related field. Industry Bonus: Prior internship or exposure to the advertising, branding, or marketing industry is a major plus. Research & GTM Understanding: Strong grasp of market research, competitive mapping, and basic understanding of go-to-market strategies. Creative Mindset: A natural flair for out-of-the-box thinking, campaign ideation, and storytelling that aligns with brand narratives. Excel & Tools Proficiency: Comfortable with Excel/Google Sheets, basic data sorting, lead tracking, and familiarity with presentation tools like PowerPoint, Google Slides, or Canvas. Communication Skills : Excellent verbal and written communication abilities & can talk to clients or cold leads with clarity and confidence. Networking & People Skills: Confident in reaching out, building rapport, and representing the brand professionally.
