Paid/Performance Marketing Executive (Digital Marketing Agency)

We are looking for a Paid Performance Marketing Candidate with 2-4 years of experience, for our Hyderabad location. The ideal candidate should be from an agency background.

The purpose of this role is to lead and manage the implementation and execution of Paid campaigns and strategies and the day-to-day communication with clients to help achieve their goals.

Responsibilities:

Develop, execute, and optimize performance marketing campaigns across various channels, including but not limited to Google Ads, and social media advertising to drive customer acquisition and revenue growth
Achieve/exceed SBU Revenue Targets and other Business Unit Parameters
Monitor and analyze key performance indicators (KPIs) such as conversion rates, click-through rates (CTRs), and return on ad spend (ROAS) to measure campaign effectiveness and identify areas for improvement
Presenting daily/ weekly/ monthly reports of acquisition campaigns progress report to the team and clients
Religiously track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results
Develops account strategy and media plan based on client brief, Prioritize and manage retainer clients’ expectations
Contribute to the client strategy, planning key campaign optimizations and oversight of Digital Campaigns, including Display, Shopping campaigns, UAC, Video, Social etc for all the clients
Brainstorm new and creative growth strategies with client to ideate, plan and execute Brand Strategy & Vision with opportunities to up-sell & cross-sell, working closely with the Account Managers
Builds strong relationships across Client Services and other channel teams

Requirements:

Experience with performance marketing platforms such as Google Ads, Facebook Ads Manager, and other relevant platforms and tools
In-Depth Knowledge of Biddable media Digital platforms like Google, Facebook, LinkedIn, Twitter, Snapchat, Amazon, Flipkart, etc
Experience working with popular social media advertising platforms found with E-Commerce products. Ecommerce Platform Knowledge like Amazon, Flipkart, etc
Paid marketing experience delivering a good ROAS is an absolute must
A self-starter and results-oriented, with an ability to be detail-oriented without losing track of the big picture
Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines
Stay up-to-date with social media trends and tools

About ANTS:

ANTS is an integrated marketing solutions company helping its clients scale their businesses in a digital-first world. Brand thought and consumer behavior is at the core of our work. We are an ingenious mix of industry stalwarts and young enthusiasts.

We do custom-built tech assets with intuitive UI/UX, powerful SEO, unique Social Media campaigns, result-driven Performance Marketing, engaging Creative and content, meaningful films, and story-based Public Relations strategies for all our clients across industry segments.

Visit us: www.antsdigital.in