Job
Description
As a Performance Marketer at Blurbpoint Media, you will be responsible for leading the creation and management of Facebook, TikTok, and Instagram ad campaigns to enhance the online presence of clients' businesses effectively. You should have in-depth knowledge of Facebook Ads & Power Editor, ability to generate and install the Facebook pixel, and a strong understanding of bidding techniques like AutoBid, CPC, CPM. Your role will involve managing and monitoring growth by implementing campaign solutions, building campaigns, monitoring and optimizing for performance, and working towards marketing objectives. You should be an expert in creating ads and ad copies, familiar with A/B and multivariate experiments, and have experience working with popular social media advertising platforms found in Facebook with E-Commerce products. Additionally, you must have experience in managing international clients and be able to track funnel conversion religiously to identify key areas for improvement. Key Responsibilities: - Knowledge of Facebook Ads & Power Editor - Understanding of custom audiences and lookalike audiences - Ability to generate and install the Facebook pixel - Strong understanding of bidding techniques (AutoBid, CPC, CPM) - 3+ years experience of managing Facebook, Instagram, Tik-Tok ad account(s) - Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards marketing objectives - Expert in creating ads and ad copies - Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets - Familiarity with A/B and multivariate experiments - Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines - Experience working with popular social media advertising platforms found in Facebook with E-Commerce products - Religiously track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results - Must have experience in managing international clients Qualifications Required: - 3-5 years of professional experience in managing performance campaigns of Facebook - A self-starter and results-oriented, with an ability to be detail-oriented without losing track of the big picture - Excellent communication skills with an ability to translate complexity into creative, intuitive campaigns - Expert understanding of leading mobile & web analytics tools, marketing automation software & advertising technology in general - Excellent analytical, organizational, project management and time management skills Blurbpoint Media offers fantastic earning potential with an excellent salary, career progression opportunities, a 5-day workweek, full management support, the chance to expand your skills and lead your own portfolio of clients, and a fun team environment with a great collaborative culture. Apply only if you are currently working in a digital marketing agency and comfortable working in Ahmedabad location. As a Performance Marketer at Blurbpoint Media, you will be responsible for leading the creation and management of Facebook, TikTok, and Instagram ad campaigns to enhance the online presence of clients' businesses effectively. You should have in-depth knowledge of Facebook Ads & Power Editor, ability to generate and install the Facebook pixel, and a strong understanding of bidding techniques like AutoBid, CPC, CPM. Your role will involve managing and monitoring growth by implementing campaign solutions, building campaigns, monitoring and optimizing for performance, and working towards marketing objectives. You should be an expert in creating ads and ad copies, familiar with A/B and multivariate experiments, and have experience working with popular social media advertising platforms found in Facebook with E-Commerce products. Additionally, you must have experience in managing international clients and be able to track funnel conversion religiously to identify key areas for improvement. Key Responsibilities: - Knowledge of Facebook Ads & Power Editor - Understanding of custom audiences and lookalike audiences - Ability to generate and install the Facebook pixel - Strong understanding of bidding techniques (AutoBid, CPC, CPM) - 3+ years experience of managing Facebook, Instagram, Tik-Tok ad account(s) - Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards marketing objectives - Expert in creating ads and ad copies - Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets - Familiarity with A/B and multivariate experiments - Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines - Experience working with popular social med
