Pace Infonet Web Solutions

Job Title: Digital Marketing Specialist (Part-Time& Hybrid) Key skills for Digital marketing specialist. We are seeking a highly motivated and skilled Part-Time Marketing Specialist to join our web hosting company. The ideal candidate will be responsible for driving our online presence, generating leads, and optimizing our marketing efforts across various channels. Core Marketing Expertise 1. Search Engine Optimization (SEO):  Proficiency in keyword research to identify high-potential terms for organic growth.  Strong understanding and practical experience with on-page SEO best practices (content optimization, meta tags, site structure, technical SEO elements).  Demonstrated ability in off-page SEO strategies (link building, outreach, local SEO). 2. Social Media Management:  Experience in managing and growing social media presence across relevant platforms.  Ability to create engaging content and execute social media campaigns. 3. Lead Generation:  Proven track record in LinkedIn lead generation, including prospecting, outreach, and engagement strategies.  Adept at identifying and leveraging suitable marketplaces and alternate markets for lead acquisition. 4. Email Marketing:  Experience in designing, implementing, and optimizing email marketing funnels.  Knowledge of email marketing platforms and best practices for list segmentation, automation, and A/B testing. Analytical & Reporting Skills 1. Data Analysis & Reporting:  Proficiency in generating comprehensive marketing reports.  Ability to derive actionable insights from data to inform strategy. 2. Marketing Tools Proficiency:  Hands-on experience with popular analytics and tracking tools, including: a. Google Analytics (GA4 preferred)b. Google Tag Manager c. Microsoft Clarity (or similar heatmapping/session recording tools) d. Other relevant SEO and marketing automation platforms. 3. General Marketing Competencies  Excellent written communication skills.  Strong analytical and problem-solving abilities.  Self-starter with the ability to work independently and manage multiple tasks.  Adaptability and a willingness to stay updated with the latest marketing trends and tools.  understanding of the web hosting industry is a plus. What We Offer: Flexible remote work schedule Opportunity to grow with a dynamic and tech-focused team Work from Home Access to marketing tools and resources Only one day need to come office for 3 hours Job Type: Part-time Pay: Up to ₹8,000.00 per month Expected hours: 18 per week Benefits: Work from home Expected Start Date: 04/08/2025