We are seeking a dynamic and motivated Junior Digital Marketing Executive to join our in-house marketing team. The ideal candidate will have at least one year of hands-on experience in executing digital marketing campaigns, managing social media, handling basic SEO/SEM tasks, and coordinating with internal teams and vendors for marketing deliverables. Key Responsibilities: Campaign Execution: Assist in planning, creating, and executing digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, etc. Social Media Management: Create, schedule, and manage social media content and posts. Monitor engagement and analyze performance. SEO & Website Updates: Support basic on-page SEO efforts, monitor keyword rankings, and coordinate website content updates with the development team. Lead Generation: Monitor lead quality and cost per lead across paid campaigns. Suggest and test new targeting strategies and ad formats. Email Marketing: Create and send newsletters, promotional mailers, and automation campaigns via platforms like Mailchimp or similar. Analytics & Reporting: Track KPIs and campaign performance via Google Analytics, Meta Insights, and other dashboards. Assist in preparing weekly/monthly reports. Content Coordination: Work with designers and content writers to produce digital assets such as banners, ad creatives, landing pages, and promotional content. Competitor Analysis: Monitor competitors’ digital presence and suggest improvement strategies. Required Skills & Qualifications: Minimum 1 year of relevant experience in digital marketing Preferred Qualities: Enthusiastic, creative, and self-driven Eagerness to learn and grow within the team Strong analytical thinking and attention to detail Ability to work in a collaborative, team-based environment What We Offer: Opportunity to work on diverse digital projects in a fast-growing organization A collaborative and creative work environment Mentorship and learning opportunities from senior marketers Competitive salary and performance-based growth * Contact on an immediate basis as this is only for immediate joiners and performers Basic understanding of Google Ads, Meta Ads Manager, and SEO tools Familiarity with email marketing tools (Mailchimp, etc.) Hands-on experience with Canva, basic video editing, or design coordination is a plus Strong command of English (spoken and written) Proficiency in Excel/Sheets and PowerPoint for reporting and presentation Ability to manage multiple projects and meet deadlines Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹22,000.00 per month Benefits: Cell phone reimbursement Internet reimbursement Leave encashment Schedule: Day shift Morning shift Weekend availability Weekend only Supplemental Pay: Performance bonus Ability to commute/relocate: Lake Market, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred) Experience: Social media marketing: 1 year (Preferred) Lead generation: 1 year (Preferred) Shift availability: Day Shift (Preferred) Work Location: In person