offline marketing

Doctor Engagement & Medical Marketing

• Build and execute doctor engagement strategies through CMEs, medical camps, webinars, and scientific communication.
• Develop scientific marketing tools such as visual aids, product monographs, clinical support material, and ensure their effective usage by the field force.
• Collaborate with the Medical Affairs team to ensure evidence-based communication.
• Strengthen KOL (Key Opinion Leader) connect and drive advocacy for the brand portfolio.

Retail & Trade Marketing

• Plan and execute retail visibility campaigns, including POS materials, branding, and display activities.
• Drive in-clinic and pharmacy-level activations to increase product off-take.
• Monitor secondary sales trends and provide marketing support to distributors/stockists.
• Ensure effective ROI from retail promotions and schemes.

BTL Activities & Brand Building

• Design and execute BTL campaigns like health camps, patient awareness programs, sponsorships, and exhibitions.
• Plan doctor-patient connect initiatives to build trust and product adoption.
• Develop patient education materials, digital assets, and interactive marketing solutions.

Strategic & Analytical

• Conduct market analysis, competitor benchmarking, and identify growth opportunities.
• Define brand positioning and communication strategy for the assigned portfolio.
• Track sales performance, analyze data, and provide strategic inputs to management.
• Work closely with the sales team to ensure smooth implementation of marketing initiatives.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person