A fast-growing, premium bubble tea brand that's redefining beverage culture in India is looking for a talented Content Creator & Social Media Specialist . Known for its rich, bold flavors and minimal, playful aesthetic, this brand has become a category leader in boba teas and is now on the lookout for a full-time creative powerhouse to drive digital storytelling and daily content. This opportunity is being managed by a consulting firm on behalf of the brand. Role Overview: We're hiring a full-time content creator who lives and breathes Instagram . Your role will be to ideate, shoot, edit, and publish engaging reels, stories, and posts that reflect the brands identity — bold, premium, fun, and highly visual. You'll work closely with the core team and take charge of growing the brand's social media presence while maintaining high aesthetic and storytelling standards. Key Responsibilities: Content Creation Create daily content for Instagram — especially reels, stories, and posts Plan, shoot, and edit short-form videos and lifestyle/product photography Develop bold, trend-aware visual ideas and executions Maintain a consistent brand aesthetic while pushing creativity Social Media Management Own and manage the brand’s Instagram, Facebook, and other relevant platforms Build and maintain a monthly content calendar Engage with followers — respond to DMs/comments, and grow community interaction Track insights and optimize content based on performance Campaign & Brand Support Develop disruptive yet brand-aligned content ideas and mini-campaigns Collaborate on influencer shoutouts, giveaways, and store-level promotions Assist with brand creatives for offline use (menu boards, in-store posters, etc. if needed) Ideal Candidate Profile: Skills & Experience 1–3 years experience in content creation and social media Strong experience creating short-form video content (Reels a must) Proficiency with tools like CapCut, InShot, VN, Canva, or Adobe Suite Ability to shoot quality content on phone or camera Familiarity with trending formats, audios, and visual styles on Instagram Good command of English (Telugu or Hindi is a plus) Bonus: experience working with F&B, cafes, or lifestyle brands Mindset & Personality Creative, trend-savvy, and resourceful Detail-oriented with an eye for premium aesthetics Comfortable filming inside stores and engaging with staff/customers Independent, but works well with small teams Loves storytelling, food, and a clean visual style What’s in it for You: Join a culture-forward, category-defining beverage brand Freedom to experiment and build a strong creative portfolio Be part of a young, fun, ambitious team that values design and disruption Market-competitive pay with room to grow To Apply: Send your CV + Portfolio/Instagram handle (with original content or reels) to nylaconsumer@gmail.com Subject: Application – Content Creator (Bubble Tea Brand)