New Products Manager

Role Overview: As a New Products Manager in a FMCG company based in Kolkata, your role involves managing, developing, creating, and improving consumer products to meet market needs and brand identity. Key Responsibilities: - Product Concept & Development: - Design innovative product concepts based on consumer insights and market trends. - Collaborate with marketing, R&D, and packaging teams to translate ideas into tangible products. - Packaging Design: - Create attractive, functional, and sustainable packaging designs. - Ensure packaging reflects brand identity and complies with legal/regulatory requirements. - Consumer-Centric Design: - Focus on user experience, ease of use, and convenience in product design. - Conduct consumer research and usability testing to validate design choices. - Material & Sustainability Research: - Work with materials that are cost-effective, durable, and eco-friendly. - Integrate sustainable design principles into product and packaging solutions. - Collaboration & Prototyping: - Coordinate with internal teams and suppliers for prototyping and production. - Ensure design feasibility for mass production. - Brand Alignment: - Maintain consistency with brand guidelines across all product designs. - Evolve designs based on seasonal campaigns or product refreshes. - Trend Monitoring: - Stay updated on design, packaging, and consumer trends in the FMCG sector.,