Key Responsibilities Build and engage regional biker communities on MYTRA and social platforms. Onboard biking clubs, riding groups, and influencers. Plan and execute digital and on-ground activations (rides, challenges, meet-ups). Create content that speaks to bikers — reels, ride recaps, user stories. Collaborate with the product and content teams to improve community features. Track community growth metrics and improve engagement strategy. Partner with local brands and clubs for collaborations or sponsorships. About Company: MYTRA is a brand of INITX INNOVATIONS PRIVATE LIMITED, our mobile platform offers people and communities of a certain interest an exclusive space to connect and grow. We are going live this July with an effort to bring the biker community a little closer. Users get to connect with people of the same interests, and clubs, join rides & events, share experiences, and help the community.

About the job: Key responsibilities: 1. Build and engage regional biker communities on MYTRA and social platforms. 2. Onboard biking clubs, riding groups, and influencers. 3. Plan and execute digital and on-ground activations (rides, challenges, meet-ups). 4. Create content that speaks to bikers reels, ride recaps, user stories. 5. Collaborate with the product and content teams to improve community features. 6. Track community growth metrics and improve engagement strategy. 7. Partner with local brands and clubs for collaborations or sponsorships. Who can apply: Only those candidates can apply who: have minimum 1 years of experience Salary: ₹ 2,00,000 - 2,80,000 /year Experience: 1 year(s) Deadline: 2025-07-31 23:59:59 Skills required: Social Media Marketing, Branding, Marketing, Marketing Campaigns and Community Management Other Requirements: 1. 2+ years of experience in community marketing or grassroots brand building. 2. Excellent verbal and written communication (Hindi + English; regional languages a plus). 3. Personal interest in motorcycling or experience working in auto, travel, or lifestyle brands. 4. Experience with influencer marketing tools or campaign management platforms. 5. Prior work in a startup or high-growth environment. 6. Strong understanding of India’s biker culture and sub-communities. 7. Social media savvy — Instagram, YouTube Shorts, Facebook Groups. 8. Creative mindset and ability to execute campaigns with minimal resources. 9. Willingness to travel for rides or biker events (expenses covered). About Company: MYTRA is a brand of INITX INNOVATIONS PRIVATE LIMITED, our mobile platform offers people and communities of a certain interest an exclusive space to connect and grow. We are going live this July with an effort to bring the biker community a little closer. Users get to connect with people of the same interests, and clubs, join rides & events, share experiences, and help the community.

As a member of our team, you will be responsible for building and engaging regional biker communities on MYTRA and various social platforms. Your duties will include onboarding biking clubs, riding groups, and influencers, as well as planning and executing digital and on-ground activations such as rides, challenges, and meet-ups. You will also be tasked with creating compelling content tailored to bikers, including reels, ride recaps, and user stories. Collaboration with the product and content teams to enhance community features will be essential, along with tracking community growth metrics and refining engagement strategies. Additionally, you will have the opportunity to establish partnerships with local brands and clubs for collaborative projects or sponsorships. About Company: MYTRA is a brand of INITX INNOVATIONS PRIVATE LIMITED, a mobile platform that provides individuals and communities with a dedicated space to connect and thrive based on shared interests. Our upcoming launch in July aims to foster closer connections within the biker community, enabling users to interact with like-minded individuals, clubs, participate in rides and events, share their experiences, and contribute to the community's growth.,

As a Social Media Marketing intern at MYTRA, you will have the opportunity to work with a dynamic team and gain hands-on experience in the world of digital marketing. You will utilize your skills in Social Media Marketing, Digital Marketing, SEO, Instagram Marketing, Facebook Marketing, video making, YouTube Ads, Instagram Ads, and video editing to help drive engagement and growth for our brand. Create engaging content for various social media platforms. Develop and implement social media campaigns to increase brand awareness. Monitor and analyze social media performance metrics to optimize strategies. Collaborate with the marketing team to create cohesive and effective marketing campaigns. Assist in creating and editing videos for social media and advertising purposes. Stay up-to-date on industry trends and best practices to ensure the company remains competitive. Support overall marketing initiatives and projects as needed. If you are passionate about social media marketing and eager to learn and grow in a fast-paced environment, we want you on our team. Apply now and take the first step towards a rewarding career at MYTRA. About Company: MYTRA is a brand of INITX INNOVATIONS PRIVATE LIMITED, our mobile platform offers people and communities of a certain interest an exclusive space to connect and grow. We are going live this July with an effort to bring the biker community a little closer. Users get to connect with people of the same interests, and clubs, join rides & events, share experiences, and help the community.