MUSHROOM WORLD AYURVED & FOOD PRIVATE LIMITED

Senior Performance Marketing Executive: Role Overview: We are looking for a Performance Marketing Executive with hands-on experience in managing and scaling digital campaigns in fast-paced environments such as startups, digital agencies, D2C brands, or SaaS companies. The role involves driving user acquisition, lead generation, and revenue growth through paid media and data-driven optimization. Key Responsibilities * Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital channels * Drive measurable growth in leads, subscriptions, and sales depending on business model (D2C/SaaS/Agency/Startup) * Manage full-funnel performance — awareness, consideration, conversion, and retention * Track campaign performance using GA4, Ads Manager, and dashboard tools; generate actionable insights * Optimize creatives, audiences, and landing pages for higher CTR, CVR, and ROAS * Implement CRO strategies to improve website/app conversion rates * Collaborate with design, content, tech, and sales teams for campaign execution * Manage campaign budgets, pacing, and monthly performance targets * Stay updated with industry trends, tools, and growth frameworks Desired Candidate Profile * Proven hands-on experience in performance marketing * Strong understanding of paid marketing, funnels, retargeting, and attribution models * Experience in at least one of the following environments: Startup / Digital Agency / D2C Brand / SaaS * 3–5 years of experience in Performance Marketing, Growth Marketing, or a related field * Strong analytical mindset and comfort with data-driven decision making Preferred Skills * Experience with eCommerce, lead generation, subscription growth, or app installs * Knowledge of influencer, affiliate, and partner marketing * Understanding of marketing automation and CRM tools * Experience running video ad campaigns (Reels, YouTube, OTT) Salary Competitive and based on experience. Performance incentives may be applicable.