Media & Entertainment Consultant

As a Media & Entertainment Consultant based in Bangalore or Pune with 7-12 years of experience, you must possess knowledge of Media and Entertainment AdTech, Advertising, and Digital Marketing, whether in Brand or Direct Response. Your expertise should extend to integration projects, including hands-on experience with Media adtech related to buying, selling, and optimization. It is essential to be well-versed in the entire ad eco-system, encompassing demand side platforms, sell side platforms, and trading agencies. Furthermore, you should have knowledge and experience across various media platforms such as Campaign Manager, Display & Video, and Search Ads. Integration knowledge with video streaming apps for Digital television and OTT platforms is also crucial, along with fair knowledge of admeasurement, preferably Nielsen products or similar vendors. Your primary responsibilities as a Media Consultant involve engaging with customers to provide valuable solutions. Acting as a domain consultant, you will serve as a bridge between customers and delivery teams. It is imperative to translate business requirements into clear and concise functional specifications and solutions for technical teams, proposing innovative and practical solutions to tackle market and business challenges. Additionally, collaborating with partners to develop market-led solutions and constantly seeking ways to enhance customer value will be vital aspects of your role. Working closely with the Business Development Manager, you will strategize sales plans in response to market trends and key accounts. Taking ownership of opportunities and preparing responses to RFP/RFI or other ad-hoc requirements while collaborating with stakeholders will be crucial for success in this position.,