Focused roles in Field Marketing for Bulk SMS and messaging solutions. Ideal for motivated individualsbeginners with interest in events, partners, or data welcome. Field Marketing Managers: Lead the field marketing team specializing in Bulk SMS and SMS marketing solutions. Develop regional strategies to drive pipeline, plan events, partner programs, ABM campaigns, and field activities aimed at selling Bulk SMS gateways, transactional/promotional SMS, OTP services, and SMS API integrations. Track ROI and align with sales on demand generation. Required: B2B marketing for messaging/communication services, event planning, and basic understanding of Bulk SMS use cases (marketing, alerts, authentication). Motivated marketers with transferable B2B experience welcome. Field Marketing Specialists (Events & Roadshows): Execute in-person/virtual events, trade shows, webinars, demos, and workshops focused on Bulk SMS solutions for industries like e-commerce, banking, healthcare, logistics, and retail. Manage logistics, lead capture, on-site demos of SMS campaigns, and post-event nurturing. Collaborate with sales for live SMS use case presentations. Required: Event tools (Cvent, ON24, Zoom), lead scanning apps, and basics of SMS marketing compliance (TDLT/DLT in India, TCPA in US, GDPR). Beginners with event organization experience (even non-professional) or interest in messaging tech encouraged. Partner Marketing Specialists: Build co-marketing programs with SMS resellers, aggregators, channel partners, and agencies to promote Bulk SMS services. Create joint webinars, case studies, MDF plans, partner enablement kits, and through-partner campaigns. Required: Channel marketing, co-branded materials, and indirect sales in telecom/messaging space. Outgoing beginners with relationship-building skills welcome. Account-Based Marketing (ABM) Specialists: Target high-value accounts (enterprises needing bulk transactional/promotional SMS), create personalized campaigns (custom demos, direct mail with QR for SMS trials, 1:1 outreach) to drive adoption of Bulk SMS platforms. Work closely with sales on named accounts in key verticals. Required: ABM tools (6sense, Demandbase basics), personalization strategies, and enterprise sales cycles for communication tools. Analytical self-starters with curiosity about SMS use cases encouraged. Field Marketing Analysts: Track and report on field campaign performance (leads generated, pipeline influenced, event ROI, SMS trial sign-ups), build dashboards, and optimize Bulk SMS-focused activities. Required: CRM (Salesforce/HubSpot), Google Analytics, Excel/Google Sheets, and attribution basics. Detail-oriented beginners with data interest welcome.
Specialized roles in Field Marketing for Unified Communications (UCaaS), Contact Center (CCaaS), and Communications Platform (CPaaS) solutions. Great for ambitious marketerstransferable skills or enthusiasm for tech events/partners encouraged. Field Marketing Managers: Lead the field marketing team, develop and execute regional/field strategies to drive pipeline for Unified Communications (UCaaS), CCaaS (Contact Center as a Service), and CPaaS (Communications Platform as a Service) solutions. Plan and manage events, roadshows, partner activities, ABM campaigns, and work closely with sales teams for demand generation. Track ROI and report on field activities. Required: B2B SaaS marketing, account-based marketing (ABM), event planning, and basic understanding of UCaaS/CCaaS/CPaaS value propositions. Ambitious marketers with transferable B2B tech experience or strong personal initiative are welcome. Field Marketing Specialists (Events & Roadshows): Execute in-person and virtual events, trade shows, webinars, executive roundtables, and demos focused on selling UCaaS, CCaaS, and CPaaS solutions. Handle logistics, booth setup, speaker coordination, lead capture, and post-event follow-up. Collaborate with sales for on-site support. Required: Event platforms (e.g., Hopin, ON24, Cvent), lead scanning tools, and basics of telecom/cloud communication solutions. Beginners with event coordination experience (even university/club events) or enthusiasm for tech sales events are encouraged. Partner Marketing Specialists: Build and execute co-marketing programs with channel partners, resellers, and system integrators to promote UCaaS/CCaaS/CPaaS offerings. Create joint campaigns, MDF (Market Development Funds) plans, partner enablement materials, and through-partner marketing activities. Required: Channel/partner marketing basics, co-branded content creation, and understanding of indirect sales models in telecom/cloud space. Outgoing beginners with relationship-building skills or partner program exposure welcome. Account-Based Marketing (ABM) Specialists: Identify target accounts in telecom/cloud communications verticals, create personalized campaigns (direct mail, custom events, 1:1 outreach) to drive adoption of Unified Communications, Contact Center, and Platform solutions. Work with sales on named accounts. Required: ABM tools (Demandbase, Terminus, 6sense basics), personalization tactics, and B2B enterprise sales cycles. Analytical self-starters with interest in tech solutions encouraged. Field Marketing Analysts: Measure and report on field marketing performance (pipeline influenced, ROI, event attendance, lead quality), maintain dashboards, and provide insights to optimize UCaaS/CCaaS/CPaaS campaigns. Required: Google Analytics, CRM (Salesforce/HubSpot), Excel/Google Sheets, and basic attribution models. Detail-oriented beginners with data curiosity welcome.
Responsibilities: * Manage field marketing campaigns from planning to execution * Report on results and provide insights for improvement * Collaborate with sales team on lead generation strategies