McDonald's India, North & East

App Growth & Digital Performance Lead position at McDonald’s India. Key Responsibilities App Strategy & Business Growth : Own the app's P&L, develop a roadmap for 2026-27 focusing on loyalty and personalization, and drive user growth through systematic funnels and marketing strategies. Offer & Segment Management : Create and optimize offers to enhance user frequency and revenue, managing the entire offer lifecycle and utilizing analytics for customer segmentation. Digital Campaign Planning & CRM : Oversee the app calendar, lead CRM initiatives based on user behavior, and develop winback strategies for lapsed users. Digital Media & Performance Ownership : Collaborate on digital media planning, utilize performance channels for Job Type: Full-time Pay: ₹1,000,000.00 - ₹1,300,000.00 per year Work Location: In person