Role Overview The Head of Branding will lead the brand vision and strategy for our diversified media group that spans print, digital, radio, and television platforms, and houses multiple signature properties (IPs). The role involves driving brand identity, supervising campaigns, managing a multi-skilled team, and creating integrated strategies that strengthen both corporate and IP-specific brand footprints across markets. Key Responsibilities Develop, implement, and monitor brand strategies aligned with the group’s vision and multi-platform growth. Lead integrated brand campaigns across TV, print, digital, and radio while maintaining consistent brand voice and positioning. Oversee branding and repositioning of existing IPs and conceptualize new brand or product lines. Manage and mentor a cross-functional team handling digital marketing, on-ground events, social media, creative and design, and brand operations. Spearhead ideation and execution of social and brand campaigns that drive both value-based impact and business outcomes. Collaborate with the sales, editorial, and production teams to develop pitch decks and promotional strategies for new IP launches and partnerships. Plan, design, and execute on-ground and event-based activations that enhance brand engagement and audience loyalty. Analyze market trends, emerging branding practices, and audience insights to evolve brand approaches in line with new market perspectives. Ensure brand consistency across all communication touchpoints and oversee internal brand guideline compliance. Measure campaign performance metrics, ROI, and perception tracking to refine strategies and ensure strategic consistency. Preferred Qualifications and Experience Master’s / Bachelor’s degree in Marketing, Brand Management, Mass Communication, or related field. 8–15 years of experience in brand management, preferably within media, agency FMCG, or digital industries. Demonstrated experience in handling multi-vertical brand portfolios and cross-channel campaigns. Strong understanding of contemporary brand storytelling, digital dynamics, and audience engagement. Proven ability to lead creative and operational teams with cross-functional collaboration. Excellent communication, leadership, and presentation skills. Hands-on exposure to event marketing, activation projects, and social media branding. Personal Attributes Strategic thinker with strong creative and analytical balance. Passionate about media and emerging brand cultures. Collaborative, resourceful, and results-driven leader committed to creating lasting brand value. Passion for story telling Eligibility and Background Candidates may come from media, creative agency, or entertainment sectors. Must have solid experience developing and executing brand strategies for diverse platforms, including digital, print, broadcast, and event activations. Should demonstrate proven success building or repositioning brands and leading integrated branding initiatives across multiple consumer touchpoints such as on-ground, digital, and campaign environments. Experience managing teams within cross-functional, multi-vertical structures is highly preferred. Open to professionals from dynamic agency, media group, or entertainment brand settings. Understanding of both B2C and B2B brand-building is preferred.
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