Performance Marketing Executive Blank Media

2.0 - 6.0 years

0 Lacs

navi mumbai, maharashtra

On-site

As a member of Blank Media, you will be part of a dynamic team of professionals dedicated to various digital media disciplines, including Graphic Design, Production, Content, Performance Marketing, and Copywriting. Our collective aim is to enhance businesses" digital presence through innovative solutions and specialized expertise. Your responsibilities will involve creating, managing, and optimizing paid advertising campaigns across diverse digital platforms like Google, Social Media, and Marketplaces. These campaigns are designed to boost website traffic, enhance brand visibility, and drive sales for e-commerce businesses. Through in-depth market research, you will identify target audiences, analyze competitors, and stay abreast of industry trends. Using advanced targeting strategies, you will segment customer groups effectively to maximize campaign efficiency on multiple platforms. Regular reporting on campaign performance and insights will be part of your routine tasks. Efficient management of advertising budgets to ensure optimal fund allocation and monitoring of expenditures will be crucial in driving high returns on investment and achieving efficient CPC, ACoS, RoAS, among others. Furthermore, your role will require the development of compelling ad copies that yield tangible results. To excel in this position, you should hold a Bachelor's degree and possess prior experience in managing paid advertising campaigns, particularly in the e-commerce sector. Proficiency in Google Ads, Social Media Ads, and Marketplaces Ads is essential, along with a proven track record of planning, executing, and optimizing successful ad campaigns. Strong analytical skills are imperative for interpreting data, analyzing performance metrics, and making data-driven decisions across various platforms and marketplaces. Familiarity with ad management tools like Google Ads, Facebook Ads Manager, Google Analytics, Google Merchant, Google Tag Manager, and conversion tracking tools will be beneficial for navigating the digital advertising landscape effectively.,

Posted 2 weeks ago

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