Marketing Specialist

Job Description

We are seeking a highly skilled and detail-oriented Amazon Marketing Specialist to manage and optimize our advertising campaigns on Amazon. The ideal candidate will have extensive experience in Amazon PPC (Pay-Per-Click) advertising, a deep understanding of the Amazon ecosystem, and a passion for driving measurable growth through data-driven strategies. Key Responsibilities: Campaign Management: Create, manage, and optimize Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to maximize ROI and meet business goals. Keyword Research: Conduct in-depth keyword research and competitor analysis to identify high-performing keywords and opportunities for campaign optimization. Performance Analysis: Monitor campaign performance, analyze key metrics (ACoS, CTR, CPC, ROAS), and generate detailed performance reports. A/B Testing: Implement and analyze A/B tests to optimize ad creatives, headlines, and targeting strategies. Bid Management: Manage bidding strategies to ensure optimal ad placement while staying within budget constraints. Product Optimization: Collaborate with the content team to optimize product listings (titles, bullet points, descriptions, and images) for better ad performance and conversions. Market Trends: Stay updated on Amazon's advertising platform updates, trends, and best practices to maintain a competitive edge. Budget Management: Develop and manage advertising budgets, ensuring efficient allocation and tracking. Reporting & Insights: Provide regular reports with actionable insights and recommendations to improve performance and achieve business objectives. Required Skills & Qualifications: Proven experience managing Amazon advertising campaigns, including Sponsored Ads, DSP, and other ad types. Proficiency with Amazon Advertising Console and third-party tools like Helium 10, Jungle Scout, or Sellics. Strong analytical skills with the ability to interpret complex data and drive actionable insights. In-depth knowledge of Amazon’s algorithm and SEO best practices. Experience with keyword research and bid management tools. Excellent communication and collaboration skills. Detail-oriented with strong organizational and project management abilities. Familiarity with e-commerce and the Amazon Seller/Vendor Central platform. Certification in Amazon Advertising (preferred but not required). Preferred Qualifications: Minimum 3-4 years’ Experience working with Amazon marketplaces Knowledge of Display Advertising and Amazon DSP. Background in e-commerce or digital marketing. What We Offer: Competitive salary and performance-based bonuses. Opportunities for career growth and professional development. Collaborative and dynamic work environment. Access to cutting-edge tools and resources. Show more Show less