Job
Description
Job Description As a Marketing Manager, you will support the marketing leader for the USA Geo , and you’ll be at the heart of driving Marketing campaigns for Virtusa in the region. As an important Marketing team member, you must thrive to be involved at all levels, including conceptualizing, and executing campaigns, maintain trackers, drafting content, coordinating with the Client partners and business leaders and support organizing marketing events. The ideal candidate, a marketing professional should have 6 to 10 Yrs strong experience in B2B technology marketing and a demonstrated ability to drive growth and work collaboratively with individuals at all levels of organization, including sales, partner ecosystems, delivery, and product development team. The candidate should have deep understanding of integrated marketing and sales enablement, including channel and client outreach, client journey development, account base marketing, and client research. This role also involves: Range of marketing activities, Meeting new people, and multi-tasking. GTM executions: Develop, and drive prioritization of industry marketing and client campaigns. ABM: Planning and execution, Experience in Webinars, white papers, LinkedIn Campaign, articles, thought leadership, blogs, technical days, innovation days, podcast . Lead generation: Design, plan and execute lead gen programmes. Branding and positioning: Initiate innovative approaches to build client relationships. Understand Segmentation and develop persona profiles for target clients. Prepare SM plans and support creating content. Regular connects with sales teams and arranging internal enablement sessions. Assisting the marketing leader in writing reports and analysing data Drive online traffic with digital campaigns. Vendor management Develop, track and report key metrics and KPIs of marketing campaigns for success. Collaborate across our internal and external ecosystem including with Alliance Partners This is for someone who. Passionate about marketing Energetic and self-motivated with new ideas Creative with an eye for high quality and detail Outspoken and yet adaptive Highly ethical and self-driven Strong demand generation skills and client-centric mentality Strong communications skills and able to influence others. About Virtusa Teamwork, quality of life, professional and personal development: values that Virtusa is proud to embody. When you join us, you join a team of 27,000 people globally that cares about your growth — one that seeks to provide you with exciting projects, opportunities and work with state of the art technologies throughout your career with us. Great minds, great potential: it all comes together at Virtusa. We value collaboration and the team environment of our company, and seek to provide great minds with a dynamic place to nurture new ideas and foster excellence. Virtusa was founded on principles of equal opportunity for all, and so does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
