Job Summary
We are looking for a dynamic, result-oriented and strategic Marketing Manager to lead and execute the company's overall marketing initiatives, brand-building activities and business growth strategies.
The candidate will be responsible for developing marketing plans, strengthening brand positioning, driving product visibility, managing digital and offline campaigns, and ensuring marketing initiatives translate into measurable business growth.
The ideal candidate should have strong leadership abilities, excellent execution skills, creative thinking and the ability to take complete ownership of deliverables.
Key Roles & Responsibilities
A. Marketing Strategy & Planning
- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Prepare monthly, quarterly and annual marketing plans.
- Identify market opportunities, consumer trends and competitor activities.
- Drive brand awareness, customer acquisition and market penetration.
- Develop marketing strategies for existing and new product launches.
B. Brand Management
- Maintain consistent brand identity across all marketing channels.
- Plan and execute brand-building campaigns and promotional activities.
- Coordinate product packaging, branding, creatives and marketing collaterals.
- Develop innovative campaigns to improve brand recall and customer engagement.
C. Digital Marketing & Social Media
- Oversee social media platforms and digital marketing activities.
- Plan content calendars, campaigns, reels, creatives and promotional content.
- Coordinate with graphic designers, content creators and digital marketing agencies.
- Monitor SEO, website performance, paid advertisements and lead generation.
- Track digital campaign performance and optimize marketing expenditure.
D. Trade & Offline Marketing
- Plan and execute retail marketing, in-store branding and promotional activities.
- Develop strategies to improve product visibility across distribution channels.
- Coordinate with the sales team for market activation and promotional campaigns.
- Plan exhibitions, events, sampling activities and consumer engagement initiatives.
- Support distributors and retailers with marketing collaterals and promotional schemes.
E. Campaign & Product Launch Management
- Conceptualize and execute seasonal, festive and product-specific campaigns.
- Develop launch strategies for new products.
- Coordinate with production, sales, procurement and design teams.
- Ensure timely execution of all marketing campaigns and promotional activities.
F. Team & Agency Management
- Lead and manage the marketing team, ensuring clear task allocation and accountability.
- Set monthly targets, review individual performance and monitor deliverables.
- Coordinate with external agencies, vendors and consultants.
- Ensure timely completion of assigned tasks and project closures.
- Maintain professional conduct, team discipline and confidentiality.
G. Budgeting, MIS & Performance Monitoring
- Prepare and manage the annual and monthly marketing budget.
- Monitor campaign expenditure and marketing ROI.
- Prepare weekly and monthly marketing MIS reports.
- Track campaign performance, engagement, leads and sales contribution.
- Present marketing performance and strategic recommendations to management.
Key Performance Indicators (KPIs)
The performance of the Marketing Manager will be evaluated on:
- Achievement of monthly and quarterly marketing targets.
- Brand awareness and market visibility growth.
- Campaign execution within defined timelines.
- Digital marketing performance and lead generation.
- Marketing ROI and budget utilization.
- Product launch execution and promotional effectiveness.
- Coordination and support to the sales and distribution teams.
- Timely submission of MIS reports and marketing plans.
- Team productivity, accountability and task closures.
- Innovation and implementation of new marketing initiatives.
Required Qualifications & Experience
- Bachelor's degree in Marketing, Business Administration or a related field.
- MBA in Marketing will be an added advantage.
- 5–8 years of relevant marketing experience, preferably in FMCG, Food & Beverage or Consumer Goods.
- Proven experience in brand management, digital marketing and campaign execution.
- Experience in managing teams, external agencies and marketing budgets.
- Strong understanding of consumer behaviour, market research and competitor analysis.
Required Skills & Competencies
- Strategic thinking and business acumen.
- Excellent communication and presentation skills.
- Strong leadership and team management abilities.
- Creative thinking and problem-solving.
- Data-driven decision-making.
- Project management and execution capabilities.
- Strong negotiation and vendor management skills.
- Ability to multitask and work within strict deadlines.
- High ownership, accountability and professional integrity.
Ownership & Accountability
The Marketing Manager will be responsible for the end-to-end planning, execution, monitoring and closure of all assigned marketing activities.
All projects must have defined timelines, measurable objectives and documented progress. The position requires complete ownership of responsibilities, proactive communication, team accountability and adherence to company policies, confidentiality and professional ethics.
Pay: ₹12,000.00 - ₹40,000.00 per month
Work Location: In person
