Marketing Executive

Job Description – Marketing Manager (4-Wheeler Automobile Dealership)

Department: Marketing

Designation: Marketing Manager

Industry: Automobile – 4-Wheeler Dealership

Reports To: General Manager / Dealer Principal

Job Summary

We are looking for a dynamic and result-oriented Marketing Manager to plan and execute marketing strategies for our 4-wheeler automobile dealership. The candidate will be responsible for generating customer leads, increasing vehicle sales, strengthening brand presence, and driving customer engagement through online and offline marketing activities.

Key Responsibilities

· Develop and implement marketing strategies to achieve dealership sales targets.

· Generate quality leads through digital marketing, social media, online portals, and local campaigns.

· Plan and execute promotional activities, roadshows, exhibitions, vehicle launches, and test-drive events.

· Manage digital advertising campaigns on Google, Facebook, Instagram, and other relevant platforms.

· Coordinate with the sales team to convert marketing leads into vehicle bookings and sales.

· Monitor lead generation, conversion rates, campaign performance, and marketing ROI.

· Develop local marketing initiatives to increase showroom footfall and customer enquiries.

· Coordinate with OEM marketing teams to implement brand campaigns and promotional activities.

· Manage marketing budgets, advertising agencies, vendors, and promotional materials.

· Conduct competitor analysis and identify new business opportunities.

· Prepare regular marketing performance reports and suggest improvements.

· Ensure consistent brand communication across all dealership locations and marketing channels.

Required Qualifications

· Bachelor's degree in Marketing, Business Administration, or a related field.

· 3–5 years of experience in marketing, preferably in the automobile industry.

· Experience in digital marketing, lead generation, and campaign management.

· Knowledge of Google Ads, Meta Ads, social media marketing, and analytics tools.

· Strong communication, leadership, negotiation, and analytical skills.

· Ability to manage multiple campaigns and work with cross-functional teams.

Key Performance Indicators (KPIs)

· Number and quality of leads generated.

· Lead-to-booking and lead-to-sales conversion rates.

· Showroom footfall and test-drive enquiries.

· Marketing campaign ROI and cost per lead.

· Achievement of marketing and vehicle sales targets.

· Effectiveness of local promotional activities.

· Brand awareness and customer engagement.

Preferred Candidate Profile

Candidates with experience in 4-wheeler automobile dealerships, OEM marketing coordination, local market promotions, and digital lead generation will be preferred.

Work Location: Dealership / Head Office, as applicable.

Pay: ₹32,000.00 - ₹34,000.00 per month

Work Location: In person