Marketing Executive

0 years

1 Lacs

Posted:1 month ago| Platform: SimplyHired logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Marketing Executive

Role Summary:

The Digital Marketing Executive develops and manages digital marketing campaigns to promote a brand, product, or service. Their goal is to increase brand awareness, drive traffic, and generate leads/sales through digital platforms.

Key Responsibilities:

Social Media Marketing:

  • Create, schedule, and manage posts across platforms (Facebook, Instagram, LinkedIn, etc.)
  • Run paid campaigns and monitor performance

SEO Strategy & Execution

  • Develop and implement comprehensive SEO strategies aligned with business goals.
  • Conduct keyword research using tools like Ahrefs, SEMrush, Ubersuggest, or Google Keyword Planner.
  • Optimize website content, meta tags, headings, and URLs.

Analytics & Reporting

  • Track keyword rankings, organic traffic, and conversion rates.
  • Prepare monthly SEO performance reports with actionable insights.
  • Set up and manage Google Analytics 4 (GA4), Search Console, and Tag Manager.

SEO KPIs to Monitor:

  • Organic traffic growth
  • Keyword ranking improvements
  • Bounce rate and session duration
  • Domain authority and backlinks
  • Conversion from organic traffic

Email Marketing:

  • Design and send newsletters
  • Segment email lists and automate workflows

Website Management:

  • Maintain and update website content
  • Ensure mobile and SEO-friendly performance

Qualifications:

  • Bachelor's in Marketing, Communications, or a related field

Job Type: Full-time

Pay: ₹10,000.00 - ₹14,000.00 per month

Schedule:

  • Day shift

Work Location: In person

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