Marketing Associate (Inside Sales & Demand Generation)

Role & responsibilities

Lead generation and qualification

• Build and keep a clean target list of AV and IT dealers, integrators and consultants by city, vertical and brand fit, starting with Mumbai, Delhi NCR, Bengaluru, Pune, Hyderabad and Chennai.
• Run multi-touch outreach sequences across LinkedIn, email, WhatsApp and phone; follow up with discipline until you get a yes, a no or a date.
• Respond to every inbound enquiry (website quote form, WhatsApp, email, LinkedIn) within the same business day.
• Qualify each lead on project, product fit, budget or volume, timeline and decision-maker, then hand it to sales with complete notes in the CRM.
• Recruit and activate new channel partners, and re-engage dormant ones with relevant offers and new products.

LinkedIn

• Run the QTech company page and build your own professional presence in the Indian AV and IT community.
• Publish 3 to 5 posts a week: product explainers, installation stories, partner wins, OEM news and short demo clips.
• Do daily social selling: connect with integrators and consultants, comment with substance, and start conversations that lead to demos.

WhatsApp

• Manage WhatsApp Business conversations and broadcast lists for partners, with clear opt-in and no spam.
• Share product launches, stock updates, pricing schemes and demo invites in short, useful messages.
• Turn WhatsApp enquiries into qualified leads and booked demos.

Email campaigns

• Plan and send segmented campaigns: new-product launches, brand spotlights, vertical solution guides, webinar invites and partner newsletters.
• Write sharp subject lines and copy, A/B test them, and report open, reply and meeting rates.
• Keep lists healthy and compliant with India's DPDP Act and anti-spam best practice.

Blogs and content

• Write 2 to 4 blog posts a month on real buyer questions, for example "How to choose a lecture capture system for Indian universities" or "AV over IP switches explained for system integrators".
• Turn OEM material (brochures, datasheets, case studies) into India-relevant content: solution briefs, comparison pages, FAQs and short videos.
• Build case studies with partners after successful projects.

SEO and AI search optimisation

• Own keyword research and on-page SEO for brand, product and solution pages on qtechdistribution.com.
• Make QTech the answer when buyers ask ChatGPT, Gemini, Perplexity, Copilot or Google AI Overviews questions like "Epiphan distributor in India" or "video wall software for control rooms in India".
• Write clear, fact-rich, well-structured pages with FAQs and schema markup, and earn mentions on trusted industry sites, directories and partner pages.
• Track rankings, AI citations, organic traffic and form fills monthly; fix gaps such as product pages still marked "coming soon".

Product demos

• Learn the portfolio deeply enough to run first-level virtual demos, especially Epiphan Pearl, NowSignage, Hiperwall, Kaptivo and Cue.
• Book and run virtual demos and webinars; bring in our pre-sales engineers for deeper technical sessions.
• Attend occasional in-person demos, partner meetings, trade shows (such as InfoComm India) and training days.

OEM partner liaison

• Work with marketing and channel teams at our global OEM partners to get assets, run co-marketing campaigns and use market development funds.
• Share India market feedback, lead reports and campaign results with OEMs in clear, professional English, across time zones.
• Join OEM product trainings and certifications and pass the learning on to our partner

Preferred candidate profile

• High energy:

  you bring pace and enthusiasm every day, and people notice it on calls.

• Relentless:

  a "no reply" is a reason to try a better message, not to stop.

• Willing to learn:

  you pick up new products fast and ask good questions.

• Polished:

  your emails, decks and conversations are clear, correct and professional.

• Ownership:

  you own your numbers and do not wait to be told the next step.