Marketing Assistant

Job Description

Job Summary : We are seeking a proactive and results-driven Marketing Executive with over 1 year of hands-on experience to join our dynamic team. The ideal candidate will be responsible for planning and executing marketing strategies, driving brand awareness, and supporting business growth through online and offline campaigns. Key Responsibilities : Develop and implement marketing plans and campaigns in alignment with business objectives. Conduct market research and competitor analysis to identify trends and opportunities. Manage content creation and distribution across various channels (social media, email, website, etc.). Collaborate with sales and product teams to execute lead-generation strategies. Organize and promote events, product launches, and promotional campaigns. Monitor and analyze marketing metrics to measure campaign effectiveness. Maintain and update CRM and marketing databases. Coordinate with vendors and external agencies when needed. Prepare reports and presentations on marketing performance. Key Requirements : Bachelor's degree in Marketing, Business Administration, or related field. Minimum 1 year of experience in a marketing role. Proficiency in digital marketing tools, social media platforms, and MS Office. Strong written and verbal communication skills. Good understanding of market research and customer behavior analysis. Creativity and ability to think out of the box. Strong organizational and time-management skills. Preferred Skills (Good to Have) : Experience with SEO/SEM, Google Ads, and email marketing tools. Basic graphic design knowledge (Canva, Adobe Suite). Familiarity with marketing automation and CRM systems. Job Types: Full-time, Permanent Pay: Up to ₹280,000.00 per year Benefits: Provident Fund Schedule: Monday to Friday Morning shift Ability to commute/relocate: Saravanampatti, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required) Experience: Marketing: 1 year (Required) Work Location: In person