Key Responsibilities
- Develop and execute B2B marketing and brand-building strategies aligned with business goals.
- Develop and expand dealer, distributor, and channel networks across target markets.
- Plan and execute channel/trade marketing activities, dealer schemes, campaigns, and promotional initiatives.
- Drive digital marketing, lead generation, social media, SEO/SEM, and online campaigns.
- Identify new markets, customer segments, and business opportunities.
- Conduct market research and competitor analysis to strengthen product and brand positioning.
- Coordinate with Sales & Business Development teams to generate and convert qualified leads.
- Manage marketing campaigns, events, exhibitions, product launches, and marketing collateral.
- Track campaign performance, leads, ROI, and overall marketing effectiveness.
Key Responsibilities:
- Develop and expand OEM/ODM business for LED Lighting products.
- Identify and acquire new OEM customers across India.
- Manage complete sales cycle from lead generation to order closure.
- Build long-term relationships with key OEM customers.
- Handle RFQs, product specifications, costing discussions, quotations and commercial negotiations.
- Coordinate with R&D, Production, Purchase, PPC, Quality and Dispatch teams for timely execution.
- Understand customer technical requirements and propose suitable LED lighting solutions.
- Prepare annual sales plans, monthly forecasts and revenue projections.
- Achieve monthly and yearly sales targets.
- Monitor market trends, competitor activities and pricing strategies.
- Represent the company during customer meetings, factory visits and exhibitions.
- Ensure timely payment collection and customer satisfaction.
Requirements:
- Strong OEM Sales experience in LED Lighting/Electrical industry.
- Excellent B2B Sales & Key Account Management skills.
- Good understanding of LED Drivers, PCB, Housing, DOB, COB, Street Lights, Flood Lights, Panel Lights, Downlights and other lighting products
Preferred Industry Experience
Experience in Electrical, LED Lighting, Switchgear, Wires & Cables, Electrical Accessories, or related B2B/channel-driven industries will be preferred.
Qualification
MBA/PGDM in Marketing or relevant qualification preferred.
- Ideal Candidate: A result-oriented, hands-on marketing professional who can combine strategic planning with execution and directly contribute to brand visibility, channel expansion, lead generation, and business growth.
Pay: ₹40,000.00 - ₹70,000.00 per month
Work Location: In person
