Job Description – LFR & Institutional Sales
Company: Easy Spirit Enterprises Pvt. Ltd.
Position: LFR & Institutional Sales Executive / Manager
Department: Sales
Location: Gurugram, Haryana
Industry: Footwear / Retail
Experience: 3–6 Years
Reporting To: Sales Manager / Business Head
Job Summary
We are looking for a result-oriented sales professional to drive business growth through Large Format Retail (LFR), Modern Trade and Institutional Sales channels. The candidate will be responsible for managing key retail accounts, developing new institutional business, achieving sales targets and maintaining strong customer relationships.
The ideal candidate should have hands-on experience in B2B sales, key account management, retail operations or institutional business development. Experience in the footwear, fashion or lifestyle industry will be preferred.
Key Responsibilities1. Large Format Retail (LFR) & Modern Trade
- Manage and develop relationships with key LFR and Modern Trade accounts.
- Achieve monthly, quarterly and annual sales targets.
- Conduct regular store visits to monitor sales, stock availability, product assortment and brand visibility.
- Ensure appropriate product placement, merchandising and display standards.
- Track store-wise sales, stock movement, sell-through and inventory levels.
- Coordinate with retail partners for orders, replenishment, promotions, product launches and returns.
- Identify opportunities to expand business with existing accounts and acquire new retail partners.
2. Institutional Sales & Business Development
- Identify, approach and develop new institutional customers and bulk-buying opportunities.
- Generate leads and maintain a healthy sales pipeline.
- Target corporates, schools, colleges, government and private organizations, and other relevant institutional buyers.
- Understand customer requirements and recommend suitable footwear and product solutions.
- Prepare quotations, negotiate commercial terms and close sales deals.
- Manage the complete sales cycle, from lead generation and client meetings to order closure and delivery.
- Develop long-term relationships to drive repeat business and customer retention.
- Follow up on payments, outstanding invoices, returns and other commercial matters.
3. Sales Planning & Account Management
- Achieve assigned revenue and volume targets.
- Develop new accounts and increase business from existing customers.
- Conduct market visits and monitor competitor pricing, product offerings and market trends.
- Coordinate with Finance, Warehouse, Operations and other internal teams for order processing and timely delivery.
- Resolve customer queries and service-related issues promptly.
- Maintain accurate records of leads, quotations, orders, customer interactions and sales performance.
- Prepare weekly and monthly sales reports and provide business updates to management.
Key Performance Indicators (KPIs)
- Achievement of sales and revenue targets.
- Sales volume and year-on-year business growth.
- New LFR and institutional account acquisition.
- Existing account growth and repeat business.
- Lead conversion and sales pipeline development.
- Store-wise sales and product sell-through.
- Customer retention and satisfaction.
- Timely order execution and payment collection.
- Market coverage and new business development.
Candidate Requirements
- Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an added advantage.
- 3–6 years of relevant experience in LFR, Modern Trade, Institutional Sales, B2B Sales or Retail Sales.
- Experience in footwear, fashion, apparel or lifestyle products will be preferred.
- Proven ability to achieve sales targets and develop new business.
- Strong understanding of key account management, institutional selling and retail sales processes.
- Excellent communication, negotiation, presentation and relationship-management skills.
- Proficiency in MS Excel and sales reporting.
- Willingness to travel regularly for client meetings and market visits.
- Strong commercial awareness, follow-up skills and customer-handling capabilities.
Key Skills
- Large Format Retail (LFR) / Modern Trade
- Institutional Sales and B2B Sales
- Key Account Management
- Business Development and Lead Generation
- Sales Negotiation and Order Closure
- Retail Merchandising and Sell-through Monitoring
- Customer Relationship Management
- Sales Planning and Target Achievement
- Market and Competitor Analysis
- MS Excel and Sales MIS Reporting
Interested candidates with relevant experience in footwear retail, Modern Trade, institutional sales or B2B business development are encouraged to apply.
Pay: ₹90,000.00 - ₹110,000.00 per month
Benefits:
Work Location: In person
