Job
Description
The Lead - Programs Communications will be part of the Programs team at ShikshaLokam. They will create stories and messages, build the narrative and evangelise the idea of education leadership as the key lever to drive sustainable change in the system. They will lead the outreach campaigns for programs being co-created with Sarkaar (government) and Samaaj (civil society) actors. They will also recognise evangelising platforms and manage stakeholder relationships effectively. The responsibilities would involve but are not limited to: Outreach & Campaigns: Design and execute outreach campaigns with the state education department and partners involved in the program. Lead social media campaigns and develop speaking points for government officials. Address design and content requests from state authorities. Creative Evangelising: Build visually impactful digital assets (photos, stories, videos, decks) and outreach plans to present program imaginations and impact to stakeholders. Impact Communication: Collect and compile information from the team to create case studies, program reports, micro-improvement (MI) stories, articles, and blogs for digital and print channels. Contribute to coffee table books (designed to amplify the narratives) and ensure program updates on the website. Speaking Opportunities: Identify evangelising opportunities, secure and manage speaking engagements with government and NGO stakeholders, and develop communication messages to showcase the organisation’s work, programs, partnerships, and impact. Events: Plan and execute education conclaves across states, including ensuring content creation, speaker engagement, branding for all parties. Contribute to ShikshaLokam-led events like InvokED, Shiksha Samvad, etc. Support to the Team: Provide on-ground support at evangelising events. What do we offer Opportunities and work environment Range of evangelising channels to experiment with, and build your storytelling skills Entrepreneurial work environment, with a wide canvas to innovate Empathetic, inclusive culture to grow and thrive in Hybrid work model (3/5 days a week from office) - Requirements and qualifications A bachelor's degree in English, marketing, communication, or journalism or proven experience in these fields 3-5 years of work experience in PR/ communication/ journalism/ advertising Excellent verbal & written communication and interpersonal skills Comfort with ambiguity: the ability to navigate and thrive in uncertain, fast-paced, evolving environments Domain knowledge of Program design, Education and/or Education leadership is desirable Willingness to learn, research and innovate Capability to manage self and time Comfort and facility with technology
