Lead Business Analytics, Analyst

As a Business Analytics Analyst at our company, you will play a crucial role in monitoring, assessing, analyzing, and evaluating processes and data. Your responsibilities will include: - Gathering operational data from various cross-functional stakeholders to examine past business performance - Understanding the campaign setup and optimizing marketing spends based on campaign performance - Identifying data patterns & trends to enhance business decision-making capability - Recommending actions for future developments & strategic business opportunities - Translating data into consumer insights to drive targeting and segmentation strategies - Continuously improving processes and strategies by exploring new data sources and tools - Working closely with internal and external business partners to implement and track decision strategies - Assessing risk when making business decisions and ensuring compliance with laws and regulations Qualifications required for this role include: - 5-8 years of relevant experience - Ability to retrieve and manipulate data for business insights - Hands-on experience in SAS and SQL - Experience in working on Credit Cards and Retail Banking products - Analytical ability and problem-solving skills - Working experience in a quantitative field - Strong team player - Excellent communication and interpersonal skills - Ability to build partnerships with cross-functional teams If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, please review Accessibility at Citi.,