Junior Brand Communications Executive

The ideal candidate will be responsible for the creation of engaging and innovative content across various digital platforms. You will play a vital role in growing our social media presence, engaging our audience, and increasing brand awareness. Responsibilities include copywriting to develop compelling content for ads, social media, blogs, and videos. You will also be involved in concept development by creating storyboards and creative frameworks to guide execution. It is crucial to maintain brand consistency by upholding a unified tone, voice, and messaging across platforms. Utilizing consumer insights from behavioural research to craft relevant and engaging messaging is essential. Staying updated on trends and competitor analysis will help in refining strategies effectively. Additionally, content research and referencing will be required to gather insights, validate information, and ensure accuracy in all content. The skills required for this role include creative thinking with strong ideation skills to develop unique concepts, scripts, and storyboards. Understanding brand voice and consistency across all platforms is essential for brand and tone adherence. Having the ability to analyze and apply consumer behaviour insights to content through consumer psychology is important. Awareness of industry trends, competitor strategies, and content innovations is necessary for effective market and trend analysis. A/B testing and optimization skills are required for experimenting with formats, messaging, and engagement tactics. Basic data skills such as familiarity with Excel/Google Sheets for content tracking and insights are also needed. The Brands & Product Division at Wellversed is where value creation meets innovation. From cutting-edge R&D to building brands that redefine performance nutrition, the team shapes entire categories and drives brand building from scientific formulation to crafting powerful consumer connections. Wellversed is focused on maximizing human potential through a range of performance-driven brands including Wellcore, YouWeFit, Ketofy, Zero Sugar, Okami, and Dynamite. With an omni-channel presence, including the e-commerce portal www.wellversed.in, high-impact nutrition is made accessible to individuals striving for peak performance and relentless progress. Location: Gurgaon, Haryana,