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4.0 - 8.0 years

0 Lacs

haryana

On-site

As a Senior Manager in the Account Strategy team at Newton (an Affle platform) located in Gurgaon, with 4-6 years of experience, your primary role will be to drive the post-sales client journey. You will be responsible for ensuring client success, driving onboarding, campaign effectiveness, client retention, and growth. Your objective will be to achieve measurable performance outcomes for clients while enhancing their usage of Newton's platform modules. Your responsibilities will include being the clients" trusted advisor by aligning Newton's capabilities with their acquisition and growth objectives. You will own client onboarding, expectation-setting, and strategic planning from the initial stages. Conducting regular QBRs/MBRs to monitor success, extract insights, and identify opportunities for cross-selling and up-selling additional Newton modules will be crucial. Additionally, you will serve as a subject matter expert on iOS growth, Apple Ads, and App Store strategies. In terms of campaign management, you will be responsible for planning, executing, and optimizing Apple Ads campaigns utilizing Newton's proprietary platform. Leveraging automation, data-driven bidding, and custom analytics tools will be essential to drive campaign performance. Monitoring industry trends, vertical-specific benchmarks, and campaign health to ensure best-in-class execution and communicating performance insights clearly and strategically to clients and internal teams will also be part of your role. Collaboration with Sales, Client Management, Design, Product, Engineering, and Finance teams will be necessary for seamless delivery. You will partner closely with Apple's team to drive alignment and ensure client satisfaction. Providing feedback to Product, Tech, and Data Science teams for platform improvements and new features and ensuring smooth handovers from Sales for a unified experience across all touchpoints will also be vital. The ideal candidate for this role will have 4-6 years of experience in performance marketing or digital advertising, focusing on account strategy, growth, or media buying. A Bachelors degree or higher education is required. You should have a proven track record of managing large-scale digital campaigns and delivering measurable business outcomes. Advanced proficiency in Excel/Google Sheets, pivot tables, and data interpretation for campaign optimization is necessary. Strategic thinking, strong communication skills, and industry acumen within the digital marketing ecosystem are also essential qualities for this role. Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising through its Affle2.0 Consumer Platforms Stack which includes Appnext, Jampp, MAAS, mediasmart, RevX, Vizury, and YouAppi. Newton, one of Affle's fastest-growing platforms, is focused on supercharging iOS app growth through Apple Ads, App Store Optimization (ASO), and creative innovation via Custom Product Pages. As one of only four global partners of Apple Ads, Newton combines AI-powered technology with deep creative and strategic expertise at the forefront of mobile marketing. If you are passionate about data-driven marketing, scaling mobile growth, and working with global clients, Newton offers a unique opportunity to make a significant impact in the mobile advertising industry. If you are driven by performance, inspired by innovation, and eager to contribute to shaping the future of mobile advertising, we invite you to join us at Newton.,

Posted 2 weeks ago

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4.0 - 8.0 years

0 Lacs

haryana

On-site

As a Senior Manager, Account Strategy at Newton (an Affle platform) located in Gurgaon, you will play a crucial role in managing the post-sales client journey. Your primary responsibilities will include driving client onboarding, ensuring campaign success, fostering client retention, and facilitating growth. Your ultimate objective will be to achieve measurable performance outcomes for clients while enhancing their utilization of Newton's platform modules. To excel in this role, you must possess strategic thinking capabilities, expertise in performance marketing, and the ability to influence both internal and external stakeholders. Collaboration with cross-functional teams will be essential as you work towards delivering campaigns, generating insights, and creating long-term value for clients, all while contributing to Newton's overall growth. Key Responsibilities: Client Success & Growth: - Act as the trusted advisor for clients, aligning Newton's capabilities with their acquisition and growth objectives. - Take ownership of client onboarding, expectation setting, and strategic planning right from the beginning. - Conduct regular QBRs/MBRs to monitor success, uncover insights, and identify opportunities for cross-selling and up-selling additional Newton modules to enhance platform adoption. - Establish yourself as a subject matter expert on iOS growth, Apple Ads, and App Store strategies. Campaign Management: - Strategize, execute, and optimize Apple Ads campaigns utilizing Newton's proprietary platform. - Utilize automation, data-driven bidding, and custom analytics tools to drive campaign performance. - Stay updated on industry trends, vertical-specific benchmarks, and campaign performance to ensure top-notch execution. - Effectively communicate performance insights to clients and internal teams. Stakeholder Collaboration: - Collaborate seamlessly with Sales, Client Management, Design, Product, Engineering, and Finance teams for efficient delivery. - Work closely with Apple's team to ensure alignment and client satisfaction. - Provide feedback to Product, Tech, and Data Science teams for platform enhancements and new features. - Ensure smooth transitions from Sales and maintain a unified experience across all touchpoints. Qualifications: - Experience: 4-6 years in performance marketing or digital advertising, specializing in account strategy, growth, or media buying. - Education: Bachelor's degree or higher. - Performance Expertise: Demonstrated success in managing large-scale digital campaigns and achieving measurable business outcomes. - Analytical Skills: Proficiency in Excel/Google Sheets, pivot tables, and data interpretation for campaign optimization. - Strategic Thinking: Ability to translate business objectives into actionable campaign strategies. - Communication: Strong verbal and written skills to present insights, influence decisions, and build client trust. - Industry Acumen: Well-connected within the digital marketing ecosystem with a grasp of mobile app growth trends. About Affle: Affle is a global technology company with a proprietary consumer intelligence platform that focuses on delivering consumer engagement, acquisitions, and transactions through relevant Mobile Advertising. The platform aims to boost marketing ROI through contextual mobile ads and combat digital ad fraud. Affle's Consumer platform aids online & offline companies in measurable mobile advertising, while its Enterprise platform assists offline companies in transitioning online through platform-based app development and O2O commerce. About Newton: Newton, one of Affle's rapidly growing performance-driven platforms, is dedicated to accelerating iOS app growth through Apple Ads, App Store Optimization (ASO), and creative innovation via Custom Product Pages. As one of the global partners of Apple Ads, Newton combines AI-powered technology with creative and strategic expertise at the forefront of mobile marketing. Join us at Newton if you are driven by performance, inspired by innovation, and eager to shape the future of mobile advertising. For more details, visit www.affle.com.,

Posted 2 weeks ago

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