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Position : Influencer Marketing Experience : 4+ years of experience with a digitally native company Job Location : Nariman Point Key Interfaces : Brand, Operations, R&D, *************************************************************************** What we are looking for We are looking for you if you are inspired by the vision of building India's first global premium beauty house which is dynamic and beautifully crafted with consumer centric and world class Clean Beauty products. Role and Responsibilities: Ideation and conceptualization of Influencer Marketing plans. Identify and build relationships with influencers Design end-to-end influencer campaigns that supports the brand objectives Build relationship with marketing agencies and tracking the campaigns Increase outreach on social media and with the influencer community Develop and execute influencer marketing strategies and creative campaigns Onboarding, Cost negotiation, Briefing & Campaign Execution with influencers/influencer marketing agencies. Monitoring influencer marketing activities, tracking & analysing data, post-campaign evaluation, identifying key learnings and opportunities for improvement to meet campaign objectives Be aware of influencer marketing industry trends Analyse the performance metrics Collaborate with the influencer community and reach out to new influencers, activating existing influencers, and build and maintain a strong relationship Taking Ownership of User Graphic Content generation/designing (UGC) We are looking for someone with an entrepreneurial and problem-solving spirit with the maturity to balance their actions between drawing from experience and experimentation. Strong analytical skills and interpersonal skills should be part of what you bring to the table. This opportunity will bring unique value to your career as you will be working with a team including the brightest and best of not just the Indian beauty industry but also the Indian technology industry. Desired Qualifications: Work experience Prior experience on Influencer marketing 5+years of experience Education Master’s degree in Marketing, Business Administration, or any other related field. Skills & Competencies required Expertise in Content Creation Experience in Influencer/Digital Marketing, Data Analysis skills Proven track record in campaign strategies Excellent interpersonal and relationship building skills Work experience with influencers on Instagram, YouTube, Snapchat, Twitter, and Facebook Energetic, Enthusiastic and self motivation Possess in-depth knowledge of the social media marketing industry Work in a competitive environment to meet deadlines What Can we offer? Exponential Learning Curve Transparent working environment Growth in Career About the Group: KIRO beauty is a home grown Clean Beauty brand which is recently launched by the Patni group. With its differentiated packaging, high quality products and clean positioning it intends to cement its place firmly in the mastige segment of Indian beauty. It already has a D2C presence on it won website, with listings on Amazon and Nykaa. KIRO intends to make its products available both online and offline in stores in India and internationally as KIRO believes that potential for Indian beauty internationally is untapped and has a huge potential. Learn more about the brand on www.kirobeauty.com https://instagram.com/kirobeauty?igshid=ca6gwdc8gsie About Patni group With revenues of over USD 1.5 billion, Patni group straddles across IT, Healthcare and e-commerce. The group has formed a Joint Venture with Amazon. JV has been set up to strengthen Amazon customer services in India and to raise the bar of the online shopping experience. The partnership is the next step in Amazon’s strong ramp up to support their vision of transforming the way India buys and sell. Amazon and Patni group jointly own the companies Frontizo and Appario. AK Patni Group co-founded Patni Computer Systems, India’s 5th largest IT Company with 29 international offices, 21 global delivery centers, over 400 Fortune 1000 companies as Clients and Revenues of over US$ 700 Million. The company was listed on the BSE and the NASDAQ. Along with Patni, the Group also has two other IT Services companies. One is PCS Technology which has been publicly traded on the BSE since 1988. It has more than 4000 people employed and 22 offices across the country. The other company is Kalpavruksh Systems which focuses on providing IT Services to customers in Northern Europe and has offices in Denmark, Sweden, Norway and Germany. Known for being pioneers of the Indian IT story in India, the Patni Group envisioned an opportunity in the India consumption story. Looking at Healthcare as a compulsory consumption the group is focusing its energies in increasing its presence in healthcare. Leveraging IT experience and latest modern medical technologies, Patni Healthcare aims at revolutionizing hassle free healthcare in India. With best doctors, transparent billing system, patient centric designs for personalized and proactive patient care, bed-side tablet check in and check out for patient’s convenience, the Group aims at providing world class patient care in an ethical and transparent way. CURRAE, it’s brand for the hospitals, has generated strong momentum by setting up 4 green field Hospitals in just 12 months across 3 formats i.e. ortho-spine, integrated womencare (Gynaec, IVF &; birthing) and eye care. CURRAE has already won the fastest growing Healthcare Brand in Asia by WCRC and Brand Excellence. Group also runs CURRAE Healthtech Fund, India’s leading Sector Fund with 18 investments, focused on backing entrepreneurs disrupting healthcare through technology. Please refer www.curraehealthtech.com for more details.
