Posted:1 month ago|
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On-site
Full Time
We are looking for a dynamic individual who understands influencer and UGC (User Generated Content) marketing across TikTok and Instagram. The role involves working closely with UGC creators (primarily US-based), identifying viral trends, and shaping content calendars that drive reach, engagement, and conversions.
? Identify, onboard, and maintain strong relationships with UGC creators and influencers, with a focus on the US market.
? Research and track the latest viral trends, hooks, and formats across TikTok and Instagram.
? Develop and manage a content calendar aligned with campaign objectives and creator partnerships.
? Collaborate with creators to guide them on briefs, storytelling, and creative hooks that align with brand voice.
? Monitor platform algorithms, trends, and engagement metrics to continuously optimize campaign performance.
? Communicate regularly with creators to ensure timely delivery of content and alignment on quality.
? Provide feedback and insights on UGC performance to inform future campaigns.
? Strong understanding of TikTok and Instagram influencer/UGC ecosystems, including algorithms, trends, and creator communities.
? Excellent communication skills for engaging with creators and internal stakeholders.
? Hands-on experience managing or growing a personal account on Instagram or TikTok with good engagement (please include handles in application).
? Creative mindset with the ability to generate ideas for viral hooks, scripts, and UGC concepts.
? Strong research skills to identify and leverage emerging content trends.
? Organized, proactive, and able to manage multiple creator relationships simultaneously.
? Previous experience in influencer marketing, social media management, or UGC content strategy. ? Understanding of the US creator market and content culture.
                Graphy Inc.
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