1. o Develop and implement performance marketing strategies for Google Ads and Meta platforms to drive brand awareness, lead generation, and sales. o Create and manage ROI-driven campaigns targeting niche audiences in the Dermatology, Health, and Beauty segments. o Perform market research and competitive analysis to refine campaign strategies. 2. o Set up and manage end-to-end ad campaigns, including keyword research, audience segmentation, bid strategies, and budget allocation. o Continuously monitor and optimize campaigns to achieve performance KPIs such as CTR, conversion rate, and ROAS. o Leverage A/B testing to enhance ad creatives, landing pages, and audience targeting. 3. o Track and analyze campaign performance using tools like Google Analytics, Meta Business Suite, and other reporting platforms. o Provide detailed reports with actionable insights and recommendations for improving campaign effectiveness. o Monitor industry trends and algorithm updates to adjust strategies accordingly. 4. o Collaborate with the creative team to develop visually appealing and engaging ad creatives tailored to the Dermatology, Health, and Beauty audiences. o Work closely with content writers and designers to ensure messaging aligns with campaign objectives and brand identity. Job Types: Full-time, Permanent Pay: ₹300,000.00 - ₹600,000.00 per year Benefits: Health insurance Provident Fund Schedule: Day shift Location: Sikanderpur, Gurugram, Haryana (Preferred) Work Location: In person