HoReCa Field Sales Executive

About V-Rich Natural Products Pvt. Ltd.

V-Rich Natural Products Pvt. Ltd. is a clean-label dairy and natural foods company focused on bringing quality products to customers through a farm-to-fork approach. With a portfolio of 50+ SKUs across dairy, condiments and specialty food products, the company serves a range of consumer and food-service needs. Its portfolio includes dairy products, ghee, yogurt under Yogurt Alley, cream cheese, and other natural food offerings. Guided by the philosophy “Purity the Default Standard,” V-Rich is committed to making quality and purity central to its products.

About the Role

We are looking for an energetic, proactive, and target-oriented HoReCa Field Sales Executive to expand V-Rich's business across Hyderabad. The role involves developing relationships with hotels, restaurants, cafés, bakeries, cloud kitchens and catering businesses, promoting V-Rich products, acquiring new customers and driving repeat orders.

Key Responsibilities

·  Identify and acquire new customers across the HoReCa segment, including hotels, restaurants, cafés, bakeries and cloud kitchens.

·  Conduct regular field visits, generate leads, and convert prospects into active customers.

·  Promote V-Rich products, including dairy products, ghee, yogurt, cream cheese and other food products.

·  Build and maintain relationships with chefs, purchase managers, restaurant owners and business decision-makers.

·  Conduct product sampling and demonstrations for prospective customers.

·  Follow up on enquiries, quotations and orders, and support repeat business.

·  Achieve monthly sales, revenue and customer-acquisition targets.

·  Track competitor activities, customer feedback and market opportunities.

·  Coordinate with internal teams to support order processing and timely delivery.

Required Skills & Competencies

·  Strong communication, presentation, and negotiation skills.

·  Ability to generate leads and develop business through field visits.

·  Customer relationship management and follow-up skills.

·  Target-driven, self-motivated, and comfortable working independently.

·  Good understanding of the Hyderabad market and HoReCa customer segments.

·  Basic knowledge of MS Excel and CRM tools.

Qualification & Experience

·  Any graduate; BBA or B.Com is preferred.

·  1–4 years of experience in FMCG, food, dairy, hospitality supply or HoReCa sales.

·  Experience in customer acquisition and field sales is preferred.

· A two-wheeler and a valid driving licence are preferred.

Key Performance Indicators (KPIs)

·  New customer acquisition and active customer growth.

·  Monthly sales revenue and sales volume.

·  Productive field visits and qualified leads generated.

·  Repeat orders and customer retention.

·  Payment follow-up and collection support, where applicable.

Interested candidates: