Hiring Performance Marketing Manager – Admissions

Edify Education is looking for a results-driven Performance Marketing Manager to drive school admissions through digital marketing campaigns. The candidate will be responsible for generating quality admission leads, managing advertising budgets, improving lead conversions, and maximizing marketing ROI across multiple schools.

Key Responsibilities

• Plan, execute, and optimize Google Ads and Meta Ads campaigns.
• Generate qualified admission enquiries while maintaining target Cost Per Lead (CPL).
• Manage campaign budgets and improve Return on Investment (ROI) and Cost Per Acquisition (CPA).
• Optimize landing pages, lead generation campaigns, and conversion funnels.
• Track and analyze campaign performance to identify growth opportunities.
• Implement tracking using GA4, Google Tag Manager (GTM), Meta Pixel, and UTM parameters.
• Collaborate with admissions teams to improve lead follow-up and lead-to-admission conversion rates.
• Coordinate with creative teams to develop effective ad creatives and marketing materials.
• Conduct A/B testing of advertisements, audiences, and landing pages.
• Prepare daily, weekly, and monthly campaign performance reports.
• Monitor competitor activities, digital marketing trends, and new growth opportunities.
• Continuously optimize campaigns to improve lead quality, conversions, and marketing efficiency.

Skills and Qualifications

• 4–8 years of experience in performance marketing, digital marketing, or growth marketing.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong knowledge of lead generation, campaign optimization, and conversion rate optimization.
• Experience with GA4, GTM, Meta Pixel, UTM tracking, and Looker Studio.
• Knowledge of landing page optimization and digital marketing analytics.
• Advanced MS Excel skills and strong reporting capabilities.
• Experience with CRM systems and marketing automation is preferred.
• Strong analytical, problem-solving, communication, and stakeholder-management skills.
• Experience in education marketing, school admissions, or multi-location lead generation is an advantage.

Pay: ₹50,000.00 - ₹75,000.00 per month

Work Location: In person