Are you a high-ownership, execution-focused leader who thrives in fast-paced, entrepreneurial environments? This is an exciting mandate for a high-potential client — a well-established Indian electronics brand with a legacy of mass-market dominance and a vision to reclaim market leadership in smart devices and mobility accessories. We’re looking for a commercially sharp, hands-on leader to take charge of our mobility category – spanning mobile accessories, speakers, wearables, and personal tech devices – and drive growth across channels. 🌟 What You’ll Own: End-to-End P&L Management: Own business performance, drive revenue and profitability with full accountability. Category Development: Identify high-potential SKUs, shape product mix, and ensure rapid market fit. Omnichannel Strategy: Strengthen distribution via general trade, modern retail, and digital marketplaces. Pricing, Margins & Promotions: Balance price competitiveness with margins, launch trade/retailer programs that work. Team Leadership: Build and manage a lean, high-output cross-functional team (sales, product, marketing). Cross-Functional Agility: Work tightly with procurement, logistics, finance, and service teams to ensure execution velocity. ✅ Ideal Background: 12+ years in consumer electronics/mobility/durables , with recent leadership in accessories, wearables, or audio products. Proven P&L delivery track record , especially in price-sensitive, mid-market categories. Experience in building or reviving mass-market brands with a bias for speed and cost efficiency. Deep knowledge of India's offline and online trade ecosystems , especially tier 2/3 markets. Entrepreneurial spirit with a ‘get-it-done’ mindset – not a slide-deck manager. Comfortable working in promoter-led environments with direct feedback and fast pivots. 🧭 Who This Role Is Not For: Those who seek MNC-style structures, slow cycles, or excessive work-life boundaries. Anyone unwilling to go hands-on – whether in GT channel engagement or reviewing regional sales reports weekly. Leaders who thrive only on process, not on hustle and instinct. 🎯 What’s In It For You: A seat at the table to rebuild and scale a business unit with full autonomy. High visibility, high impact leadership role reporting to the top. Opportunity to lead a comeback story in India’s mass electronics market. Show more Show less