Growth & Performance Marketing Manager

Role: *Growth & Performance Marketing Manager*

Own paid acquisition, SEO, and retention — and be able to explain why a number moved, not just report it.

*ROLE SUMMARY*

Cosmic Biotech is hiring a Growth & Performance Marketing Manager to own measurable customer acquisition and digital growth. You will run paid media end-to-end, own analytics and attribution, and set the initial SEO and retention strategy, working closely with the creative team to turn performance data into better campaigns.

*KEY RESPONSIBILITIES*

* Own paid acquisition across Meta, Google and other relevant platforms — planning, execution and optimization.

* Develop media plans, audience strategies and campaign structures aligned to business targets.

* Run structured audience, messaging and creative testing; identify which creative directions perform commercially, with the creative team.

* Own tracking, attribution and analytics across all acquisition channels.

* Monitor CAC, ROAS/MER, conversion rates and other core growth metrics; report with clear commentary, not just dashboards.

* Analyze funnels end-to-end and identify conversion-rate optimization opportunities.

* Develop and manage retargeting and remarketing strategies.

* Own initial CRM and retention strategy for existing customers.

* Own overall SEO strategy — keyword opportunities, organic growth targets, and technical SEO coordination with the website team.

* Monitor GA4, Search Console and other performance tools.

* Guide the content team on search-led content opportunities.

* Present performance insights that inform product, communication and brand decisions.

*REQUIRED SKILLS & EXPERIENCE*

* Hands-on experience managing real advertising budgets on Meta and Google Ads, with demonstrable results.

* Strong grasp of campaign structuring, audience segmentation, bidding strategies and creative testing frameworks.

* Working knowledge of GA4, Search Console and attribution/analytics tooling.

* Practical understanding of SEO fundamentals — on-page, technical and content-led growth.

* Analytical mindset — able to challenge assumptions and explain why a campaign is or isn't working.

* Experience with CRM/retention tools and remarketing workflows is a strong plus.

* Prior experience in D2C, e-commerce, pharma or nutraceutical categories is an advantage.

* Ability to interpret commercial performance beyond platform metrics, including CAC, conversion, AOV, and customer acquisition quality.

* WHAT WE'RE LOOKING FOR

* This role needs depth, not breadth. Candidates should be ready to walk through past campaigns in detail — budgets managed, decisions made, results achieved — during the interview process.

*LOGISTICS & COMPENSATION*

* Location: Cosmic Biotech, Hyderabad (on-site)

* Employment Type: Full-time (Monday to Saturday - 9.30 AM to 6.30 PM)

* Compensation: ₹65,000 to ₹75,000 per month (depends on the final interview and experience; we can discuss)

* Reporting To: Integrated Marketing Manager / Management

* Priority: Critical — immediate hiring need

Cosmic Biotech is an equal-opportunity employer. We welcome applicants of all backgrounds, genders and experience levels who meet the role's requirements.

Pay: ₹65,000.00 - ₹75,000.00 per month

Benefits:

• Flexible schedule

Application Question(s):

• Please provide the details below.

1. Total Experience -
2. Relevant Experience -3. Current Location -4. Notice Period -5. Current CTC -6. Expected CTC -7. UAN Availability – 8. LinkedIn Profile Link – 9. What is your innovative idea based on the current advertising trends? Please describe your idea and explain why you think it would be successful -10. Have you come across any innovative ads or marketing ideas that caught your attention? Briefly describe one-

Work Location: In person