Graphic Designer & Social Media Executive

Company: Saravana Engineering & Infratech Pvt. Ltd.
Location: Chennai, Tamil Nadu
Department: Central Marketing
Experience: 2–4 Years
Employment Type: Full-Time
Work Mode: Work from Office
Salary: ₹30,000 – ₹50,000 per month (based on experience and skills)

About the Company

Saravana Engineering & Infratech Pvt. Ltd. operates across Solar EPC, Battery Manufacturing, Battery Energy Storage Systems (BESS), Electric Vehicles (EV), Industrial IoT, and Smart Infrastructure.

We are looking for a creative and detail-oriented Graphic Designer & Social Media Executive to manage the company's visual communication, social media platforms, brand presence, and digital creatives across all business verticals.

Key Responsibilities

1. Graphic Design & Creative Development

• Design professional marketing creatives, banners, posters, brochures, catalogues, and promotional materials.
• Create product advertisements, company profiles, project highlights, and corporate presentations.
• Develop creatives for LinkedIn, Instagram, Facebook, and other digital platforms.
• Maintain consistent brand identity, colours, fonts, and visual standards.
• Design creatives for exhibitions, events, campaigns, and business promotions.

2. Social Media Management

• Manage the company's LinkedIn, Instagram, Facebook, and YouTube pages.
• Prepare and maintain monthly social media content calendars.
• Schedule and publish posts consistently across platforms.
• Monitor followers, reach, impressions, engagement, and page performance.
• Respond to basic social media interactions and coordinate relevant enquiries with the sales team.
• Maintain a consistent and professional brand presence.

3. LinkedIn Marketing & B2B Brand Promotion

• Manage the company's LinkedIn page and improve professional brand visibility.
• Publish company updates, project achievements, product promotions, and industry-related content.
• Support B2B brand-building and lead-generation initiatives through social media.
• Identify relevant industry pages, groups, and audience segments.
• Coordinate with business development and sales teams for promotional requirements.

4. Digital Marketing Support

• Perform basic keyword research and SEO-friendly social media content planning.
• Coordinate website content updates and promotional landing-page requirements.
• Support Google Ads and Meta Ads creative development and campaign coordination.
• Monitor campaign performance and coordinate improvements with the concerned team.
• Track social media and digital marketing performance using available analytics tools.

5. Internal Coordination & Reporting

• Coordinate with Solar EPC, BESS, Battery Manufacturing, and EV teams to collect product and project information.
• Convert technical information into attractive marketing creatives.
• Maintain a library of approved designs, templates, and brand assets.
• Prepare weekly and monthly social media performance reports.

Required Skills & Qualifications

• Bachelor's degree in Graphic Design, Visual Communication, Marketing, or a related field.
• 2–4 years of experience in graphic designing and social media management.
• Hands-on experience with Canva and Adobe Photoshop.
• Knowledge of Adobe Illustrator or CorelDRAW is an advantage.
• Good understanding of LinkedIn, Instagram, Facebook, and YouTube.
• Knowledge of social media scheduling and analytics tools.
• Basic understanding of SEO and digital marketing.
• Good visual communication, creativity, and time-management skills.
• Ability to manage multiple projects and meet deadlines.

Preferred Qualifications

• Experience in B2B, industrial, engineering, manufacturing, or technology sectors.
• Experience in Solar EPC, renewable energy, battery, BESS, or EV industries is an advantage.
• Knowledge of WordPress and basic website updates.
• Understanding of Google Ads and Meta Ads creative requirements.
• Ability to develop professional corporate and technical marketing creatives.

Key Performance Indicators (KPIs)

• Quality and consistency of marketing creatives.
• Timely publishing of social media content.
• Growth in relevant followers, reach, and engagement.
• Consistency of brand identity across platforms.
• Timely completion of internal creative requests.
• Support for digital campaigns and marketing initiatives.
• Timely submission of social media performance reports.

Benefits

• Provident Fund
• Life Insurance
• Paid Time Off
• Other benefits as per company policy

Work Location: Chennai – Work from Office

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Paid sick time
• Provident Fund

Ability to commute/relocate:

• Chennai, Tamil Nadu: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)

Application Question(s):

• Which tools have you used professionally – Canva, Photoshop, Illustrator, or CorelDRAW?
• Have you independently managed LinkedIn, Instagram, and Facebook business pages?
• Can you share samples or a portfolio of your previous marketing creatives and social media work?
• Do you have experience creating B2B or industrial marketing creatives?

Education:

• Bachelor's (Preferred)

Experience:

• Graphic Designer & Social Media Executive: 2 years (Preferred)

Work Location: In person