Google Analytics/Google Tag Manager Expert

Department -Digital Technology MarTech

Reports To Director Digital Marketing Technology

Job Summary

We are looking for a seasoned Marketing Technology Leader with a minimum of 15 years of progressive experience in digital technologies marketing platforms and strategic leadership The ideal candidate will drive our Martech vision own the digital product architecture and foster strong business relationships to deliver measurable marketing outcomes This is a highly strategic and handson leadership role requiring deep technical expertise strong business acumen and proven success in leading highperforming teams and stakeholder engagements

Key Responsibilities

Define and own the endtoend Marketing Technology strategy ensuring alignment with business goals

Act as the primary liaison for business stakeholders across Marketing Brand Ecommerce Legal and Analytics teams

Lead manage and continuously evolve a modern MarTech stack including

oBrand Websites CMS platforms like Umbraco Contentful

oSearch Engine Optimization SEO and Google Tag Manager GTM

oGoogle Analytics 4 GA4 and advanced tagging strategies

oCustomer Data Platforms CDPs BlueConic partner integrations

oWeb Personalization Platforms like Optimizely

Build and lead a crossfunctional scalable MarTech team fostering a proactive and resultsdriven culture

Deliver regular performance reporting to leadership including

oProduct health value delivered

oResource utilization

oKPIs OKRs and ROI on digital initiatives

• Apply product architecture and platform thinking to ensure flexibility scalability and compliance
• Drive innovation in personalization automation and datadriven marketing to elevate consumer experience
• Build stakeholder trust through excellent communication strategic planning and operational transparency