GMB Executive (Night Shift)

Job Description

Job Title: GMB (Google My Business) Executive Location: Kolkata Employment Type: Full-Time Department: Digital Marketing / Local SEO Job Summary: We are seeking a proactive and knowledgeable GMB Executive to manage and optimize Google Business Profiles for multiple clients or internal locations. The ideal candidate should possess hands-on experience with GMB management, strong knowledge of local SEO, and the ability to drive visibility and engagement through strategic profile optimization and content creation. Key Responsibilities: GMB Profile Management: Create, claim, and verify Google Business Profiles, handling postcard verification issues and reinstatement procedures. Ensure NAP (Name, Address, Phone) consistency across all listings and platforms. Choose appropriate business categories and services for accurate representation. Local SEO Optimization: Optimize profiles for maximum local search visibility using strategic keywords, geotagged images, and local backlinks. Implement citation-building strategies to strengthen location authority. Conduct competitor analysis to identify gaps and opportunities. Content Creation & Posting: Develop and publish engaging posts, promotional offers, events, and updates using relevant CTAs (Call to Action) . Apply a basic content and design sense to create visually appealing graphics and copy. Monitor post-performance using Google Insights and other analytics tools. Review & Reputation Management: Respond promptly and professionally to customer reviews. Strategically manage online reputation by encouraging positive feedback and addressing concerns tactfully. Educate clients on best practices for maintaining a positive online presence. Tools & Techniques: Use tools like Bright Local, Local Viking, Google Insights , and manual techniques to analyze, track, and optimize profile performance. Stay updated with platform changes, algorithm updates, and industry best practices. Client Communication & Retention: Confidently communicate insights, updates, and recommendations to clients. Demonstrate the value of local SEO and GMB optimization through measurable results. Help onboard and retain clients by clearly explaining processes and benefits. Requirements: 1-2 years of hands-on experience managing GMB profiles. Deep understanding of GMB features, local SEO principles, and platform behavior. Strong strategic thinking, problem-solving ability, and analytical mindset. Basic design and content skills (Canva, Google tools, etc.) for post creation. Fluency in English with excellent written and verbal communication. Highly organized, accountable, and able to manage multiple profiles efficiently. Eagerness to continuously learn, adapt, and implement new strategies.